Perfect pairs for Valentine’s Day

Happy Valentine’s Day, friends! Cue the cupids, roses and heart-shaped candies and prepare yourselves for a day celebrating togetherness. The 14th of February means couples, romance, chocolates and stuffed teddy bears. Cherokee Distributing Company also likes to focus on coupling, as in the perfect beverage pairings for Valentine’s Day. We’ve assembled some great tasting flavor combinations that are sure to … Read More

Savor the summer with Blue Moon

Posted on May 29, 2013 by Andi Overby Summer is the perfect time of year to relax next to a campfire with a cold brew or sit on your back porch watching the sunset with a tall glass of red wine. But you shouldn’t have to choose between your two favorite evening refreshers! The makers of Blue Moon Belgian White … Read More

The flavors of the World Cup

After two weeks of heart-pumping action, the World Cup reached the bracket stage of 16 teams, and elimination play is underway. As fans around the world turn their eyes to the games, we turn our beer glasses to toast the countries still in contention. Over the next two weeks in Brazil, the coveted title of FIFA World Cup champion will … Read More

A toast to mothers everywhere!

  Mother’s Day is Sunday, May 11 – a day to honor mothers, who are most deserving of a toast for all that they do for their children. The origin of Mother’s Day dates to the ancient Greeks and expanded across the globe. Its roots in the United States started nearly 150 years ago in 1868 in an effort to … Read More

Cherokee Around Town

Cherokee Distributing Company – and our wonderful suppliers, retailers, team members, and of course, great beers – are always key ingredients to a good time in East Tennessee. We plan to feature more photos of the people, places and products of Cherokee Distributing Company as seen around town. We’d love to see your photos, too. If you’re 21 or older, … Read More

Thrills from summer grills and chills

Those of us in East Tennessee have been appreciative of the unseasonably mild temperatures we’ve enjoyed this August. But summer weather will heat up again soon, and with it, so will our promotional giveaways to our great customers! This month, we’re excited to offer two sweepstakes giveaway contests in conjunction with two of our great brands.

Happy Birthday King Gambrinus!

We welcome celebrations of all kinds, and the April 11 birthday of the patron saint of beer is a great reason to hoist a brew. King Gambrinus is more mythical than man, but that just adds to the intrigue of the icon of beer. Songs, poems and stories have been dedicated to Gambrinus, whose penchant for beer became the stuff … Read More

Beer-inspired foods burst with flavor

Ice cold beers and delicious food are a perfect match. Natch. But what about beer flavors becoming intertwined with food? That may at first seem like an oddity, but the beers we love have inspired delectable, edible fares from jelly beans to cheese to ice cream. Let’s start with a favorite treat – the simple jelly bean. Inspired by the … Read More

Happy Beer Can Appreciation Day!

Need a reason to celebrate January 24th? Well, here it is! On this day in 1935, the first beer can was introduced to the market. So, sip a Sam Adams Boston Lager, now available in cans – or any of your favorite canned brews – and enjoy the history of a beer drinker’s milestone. Thanks to the Gottfried Krueger Brewing … Read More

Downtown Knoxville – the perfect “stay-cation”

Posted on January 21, 2013 by Mary Ellen Brewington Winter is here. The temperature may be 40 degrees or 70 degrees, but the winter months can still drag by at a snail’s pace. That’s why I recommend a hometown “stay-cation” right here in downtown Knoxville. No matter the weather forecast, you can easily stroll from hotel, to watering hole, to … Read More