A truly traditional Thanksgiving dinner calls for a tasty beer

November 15th, 2010 by Mary Ellen Brewington

The Pilgrims were fanatical about a few things: fleeing religious persecution in England, surviving passage across the “big pond” and making sure their beer barrels did not run dry. Read the rest of this entry »

Must-see TV – The great fall escape

September 15th, 2010 by Mary Ellen Brewington

Every fall, television networks roll out their new lineups to entice us to stay at home on any given weeknight. This season’s shows are bold and full of variety. A few of these fresh new series have us contemplating: What are the perfect drinks to pair with your soon-to-be favorite shows? Read the rest of this entry »

ArtScapes your living space

September 10th, 2010 by Mary Ellen Brewington

The change of seasons often tempts our desire to “fluff” our nesting spaces, and fall is just around the corner. ArtScapes, presented by the energetic volunteers of the Knoxville Museum of Art Guild, is the perfect venue for discovering that unique piece of art to add to the landscape of your home.

ArtScapes opens on Tuesday, Sept. 14, and leading regional and national artists are invited to exhibit fine arts and crafts at the Knoxville Museum of Art. ArtScapes culminates with a cocktail buffet and auction on Sept. 24. The Guild has presented this exhibition for 12 years, raising more than $90,000 each year to support the museum’s programs. Read the rest of this entry »

Tailgating tips and traditions

August 31st, 2010 by Mary Ellen Brewington
Living in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun.
If you also reside in East Tennessee, it’s likely that you’re a Vol fan. But, we’ve got plenty of alumni from around the SEC and other conferences, as well as diehard NFL fans. Whichever team you cheer for in the fall, a tailgate party is a great way to celebrate the season with loved ones.
Here are Cherokee’s top tips for a terrific tailgate:
1. Claim your spot. Tailgating started as a way for fans to pre-party and eat in the area surrounding the game site before going in to the stadium. Whether you’re nestled close to Neyland Stadium or parked on campus at an away game, that’s tailgating at its best. Just be sure to plan ahead as many desirable tailgating spots are claimed the night before or in the early morning. Be prepared to pay cash for parking and car pool so you aren’t limited by finding space for extra vehicles.
If you don’t have tickets to the game or can’t get on location that day, don’t toss away your tailgate. Tailgating has come to represent game day celebration, no matter whether you’re at a car, a bar or a house. Gather with friends at a local pub or restaurant to watch the game on TV, or host a tailgating party at your home.
2. Bring the refreshments. Pack coolers with ice, snacks and beverages ahead of time. Once you snag your prime spot, you may not be in walking distance of a place to grab extra items. In the southeast, football season starts when it’s still hot out, so be sure to pack water and hydrating drinks in addition to your favorite brews – and you’ll need plenty of ice to keep them cool.
If you’re the host or hostess at a house party, check out our ‘On Tap’ post on planning how much beer to buy. You may also want to try the new Miller and Coors mini-kegs – they’re economical and fit in your fridge.
4. Pack the essentials. There are a few things you don’t want to forget that will help make your tailgate a success. Make a list and check it before you head out the door to fight the game day traffic:

cherokee_tailgatingLiving in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun. Read the rest of this entry »

A brew by any other name…

July 27th, 2010 by Mary Ellen Brewington

Cherokee Distributing Company distributes over 200 products including both alcoholic and non-alcoholic beverages. We have a great portfolio of beers of which we’re very proud to represent – ales and lagers, classics and seasonals, big-name beer brands and independent American craft brews. There’s a taste and style to suit everyone.

In that variety, there’s also a lot of interesting histories, odd names for brews and breweries, unique logos and eye-catching packaging. We’ve selected some of the most unique names and labels seen in our warehouse to share with our ‘On Tap’ readers. Some have really great stories about their origins that you can share with a buddy over a drink and impress with your beer knowledge. Or, next time you’re at the store picking up a six-pack, look for these interesting brews on the shelves – perhaps one will catch your eye and please your palate. After all, you can always make room for new favorite beer in your fridge, right?
Read the rest of this entry »

Knoxville Brewers’ Jam

July 20th, 2010 by Mary Ellen Brewington

CommunitySharesLogoThe 14th Annual Community Shares Knoxville Brewers’ Jam is set for Saturday, Oct.16, at World’s Fair Park. With representation from more than 40 breweries offering samples, this event celebrates American craft beer along with great music and delicious food. Read the rest of this entry »

Celebrate Cinco de Mayo

May 3rd, 2010 by Mary Ellen Brewington

Our neighbors south of the border have shared with us some of the best party accessories: piñatas, margaritas, Tejano music and, of course, beer!

Americans have enthusiastically embraced one of Mexico’s famous holidays, which is this week on May 5: Cinco de Mayo, when the Mexican Militia defeated the French in 1862 at the Battle of Puebla.

On Tap wants to share with our readers some quick tips regarding our great Mexican beer brands that make any Cinco de Mayo celebration “muy deliciouso y refrescants” – very delicious and refreshing. Read the rest of this entry »

Blood, sweat and tears

April 26th, 2010 by Mary Ellen Brewington
Habitat for Humanity 1
Volunteers hard at work hammering.

MillerCoors and St. John’s Cathedral partner to build a dream home with Knoxville Habitat for Humanity

Blitz Day, Feb. 27, was magical as over 70 volunteers from Cherokee Distributing Company, St. John’s Cathedral, MillerCoors and Knoxville Habitat for Humanity (KHFH) joined together to build a new home. It’s amazing how in just one day a structure can be raised from slab foundation to exterior walls and gables. But, there is still more work to be done. Read the rest of this entry »

Bar, pub, tavern: No matter what the name, it’s where we love to hang!

January 12th, 2010 by Mary Ellen Brewington

Most neighborhoods have at least one favorite watering hole where friends meet after work, watch ball games and spontaneously create late-night after-parties. These pubs are those special places where, according to the popular television show “Cheers,” everybody knows your name.

You have a favorite seat at the bar. The soundtracks of your life will be on the playlist. Your favorite beer will be ice cold. What more can a patron ask for in a beer joint? Read the rest of this entry »

A better place

January 11th, 2010 by Mary Ellen Brewington

George Sampson opened Cherokee Distributing Company in 1958, thus beginning his love affair with the beer business and with East Tennessee. Equipped with determination and a risk taker’s heart, George was willing to sweat through the hard times to build one of the most successful malt beverage distribution businesses in the United States.

George believes that East Tennessee is the best place in the world. His life has led him around the globe on interesting travels, but every time his plane lands back home he says, “That was a nice trip, but this is the best place in the world.” Read the rest of this entry »

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