Tailgating tips and traditions

August 31st, 2010 by Mary Ellen Brewington
Living in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun.
If you also reside in East Tennessee, it’s likely that you’re a Vol fan. But, we’ve got plenty of alumni from around the SEC and other conferences, as well as diehard NFL fans. Whichever team you cheer for in the fall, a tailgate party is a great way to celebrate the season with loved ones.
Here are Cherokee’s top tips for a terrific tailgate:
1. Claim your spot. Tailgating started as a way for fans to pre-party and eat in the area surrounding the game site before going in to the stadium. Whether you’re nestled close to Neyland Stadium or parked on campus at an away game, that’s tailgating at its best. Just be sure to plan ahead as many desirable tailgating spots are claimed the night before or in the early morning. Be prepared to pay cash for parking and car pool so you aren’t limited by finding space for extra vehicles.
If you don’t have tickets to the game or can’t get on location that day, don’t toss away your tailgate. Tailgating has come to represent game day celebration, no matter whether you’re at a car, a bar or a house. Gather with friends at a local pub or restaurant to watch the game on TV, or host a tailgating party at your home.
2. Bring the refreshments. Pack coolers with ice, snacks and beverages ahead of time. Once you snag your prime spot, you may not be in walking distance of a place to grab extra items. In the southeast, football season starts when it’s still hot out, so be sure to pack water and hydrating drinks in addition to your favorite brews – and you’ll need plenty of ice to keep them cool.
If you’re the host or hostess at a house party, check out our ‘On Tap’ post on planning how much beer to buy. You may also want to try the new Miller and Coors mini-kegs – they’re economical and fit in your fridge.
4. Pack the essentials. There are a few things you don’t want to forget that will help make your tailgate a success. Make a list and check it before you head out the door to fight the game day traffic:

cherokee_tailgatingLiving in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun. Read the rest of this entry »

Knoxville Brewers’ Jam

July 20th, 2010 by Mary Ellen Brewington

CommunitySharesLogoThe 14th Annual Community Shares Knoxville Brewers’ Jam is set for Saturday, Oct.16, at World’s Fair Park. With representation from more than 40 breweries offering samples, this event celebrates American craft beer along with great music and delicious food. Read the rest of this entry »

Cooking with beer

May 21st, 2010 by Mary Ellen Brewington

Without even taking a sip, beer can add a little extra zing to your dinner tonight.

Yes, you can drink one too, but try adding a little to the food to transform a regular weeknight supper into something new. Europeans cook with beer often to create flavorful, sophisticated dishes. Because it enhances foods in both flavor and texture, beer is a great tool for any cook.

Beer has wonderful tenderizing properties. It’s a great choice for marinades, especially for tougher game meats like venison. Baked goods using beer are moister and have a longer shelf life, and the effervescence in beer makes it an excellent addition to batters used for frying. The yeast acts as a mild leavening agent, causing batters to puff up and produce a lighter crust. Beer can help make biscuits light and fluffy, and the yeast also adds a distinctive flavor to many dishes.

Christopher Ford, owner of Sweet Ps Barbecue, enjoys a Pabst Blue Ribbon.
Christopher Ford, owner of Sweet Ps Barbecue, enjoys a Pabst Blue Ribbon.

Beer can add or bring out different flavors. Beer hops add bitterness, which makes it a great pairing with sweet vegetables such as carrots, corn and caramelized onions. The malted grain can add sweetness and wonderful flavor to glazes and bastes for poultry and ham. Dark beers also produce a roasted flavor.

Just remember that when cooking with beer – as with any liquid – you’re going to reduce some or most of the liquid in the cooking process, thus magnifying the flavors. Pick beer styles that will enhance or complement your dish, not contrast with the other ingredients. For example, if you’re making a chocolate cake, you may want to enhance the flavor with a sweet stout like Guinness. You wouldn’t want to use a hoppy beer with a lot of bitterness. Due to the hops, reducing beer too much can produce an unpleasant bitter taste in a dish. Avoid India pale ales, which tend to have a lot of hops.

Chris Ford, owner of Sweet P’s BBQ, says he uses beer to flavor the beef brisket he smokes at his Maryville Pike eatery.

“After I smoke it, I take it off the smoker, wrap it in Saran Wrap, and to firm the brisket up, I put it in the refrigerator overnight. I take it out, place it in a shallow pan and pour a good beer like Sam Adams or Sierra Nevada over the top for flavor. I put the brisket in the oven for 30 to 45 minutes, and it comes out nice and moist with a hint of beer flavor.”

Ford has a home beef brisket recipe also. Be sure to buy beef brisket flat, he says.

“At home, put four pounds of beef brisket flat on the grill and cook 30 minutes on each side. You can use your favorite rub on the meat. Take it off the grill and put it in an aluminum pan. Pour your favorite beer over the brisket. Cover it with foil and punch holes in the top. Put it back on the grill for an hour and a half.”

Thanks, Chris, for using those great Cherokee-supplied beers at Sweet P’s.

Here are some recipes you can try to get your feet wet, but don’t be afraid to experiment. Even if that means pouring a little in pot or pan and drinking the rest.

Enjoy!

An evening with Samuel Adams

February 3rd, 2010 by Mary Ellen Brewington

February 25th Enjoy an Evening with Samuel Adams

UT Visitors Center, Neyland Drive at 6:30

Sampling and Presentation by Sam Adams Brewer Grant Wood

Guests will receive a “Perfect Pint” Samuel Adams glass,

tasting of four Samuel Adams products with food pairings

$29 per person (Must be 21 or older)

Space is limited. Sign up by February 18

Call or email Carol Costello: Costello@utk.edu or 865-974-6241

Sponsored by Ruby Tuesday, Kroger, Sysco and

The Culinary Institute at The University of Tennessee