A brew by any other name…

July 27th, 2010 by Mary Ellen Brewington

Cherokee Distributing Company distributes over 200 products including both alcoholic and non-alcoholic beverages. We have a great portfolio of beers of which we’re very proud to represent – ales and lagers, classics and seasonals, big-name beer brands and independent American craft brews. There’s a taste and style to suit everyone.

In that variety, there’s also a lot of interesting histories, odd names for brews and breweries, unique logos and eye-catching packaging. We’ve selected some of the most unique names and labels seen in our warehouse to share with our ‘On Tap’ readers. Some have really great stories about their origins that you can share with a buddy over a drink and impress with your beer knowledge. Or, next time you’re at the store picking up a six-pack, look for these interesting brews on the shelves – perhaps one will catch your eye and please your palate. After all, you can always make room for new favorite beer in your fridge, right?
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Knoxville Brewers’ Jam

July 20th, 2010 by Mary Ellen Brewington

CommunitySharesLogoThe 14th Annual Community Shares Knoxville Brewers’ Jam is set for Saturday, Oct.16, at World’s Fair Park. With representation from more than 40 breweries offering samples, this event celebrates American craft beer along with great music and delicious food. Read the rest of this entry »

Celebrate Cinco de Mayo

May 3rd, 2010 by Mary Ellen Brewington

Our neighbors south of the border have shared with us some of the best party accessories: piñatas, margaritas, Tejano music and, of course, beer!

Americans have enthusiastically embraced one of Mexico’s famous holidays, which is this week on May 5: Cinco de Mayo, when the Mexican Militia defeated the French in 1862 at the Battle of Puebla.

On Tap wants to share with our readers some quick tips regarding our great Mexican beer brands that make any Cinco de Mayo celebration “muy deliciouso y refrescants” – very delicious and refreshing. Read the rest of this entry »

A better place

January 11th, 2010 by Mary Ellen Brewington

George Sampson opened Cherokee Distributing Company in 1958, thus beginning his love affair with the beer business and with East Tennessee. Equipped with determination and a risk taker’s heart, George was willing to sweat through the hard times to build one of the most successful malt beverage distribution businesses in the United States.

George believes that East Tennessee is the best place in the world. His life has led him around the globe on interesting travels, but every time his plane lands back home he says, “That was a nice trip, but this is the best place in the world.” Read the rest of this entry »