Take a summer brew-cation

May 17th, 2011 by Catherine Bodie

As temperatures warm, we’re starting to think about sunny weekend getaways and fun summer road trips. But, sometimes it’s hard to figure out a fresh vacation plan that won’t break the bank or be a bore.

Did you know there are many breweries around our region that are less than a day’s drive away? From East Tennessee to down in the Louisiana Bayou, there are several terrific breweries that give tours of their facilities so you can get a firsthand glimpse – and maybe a taste – of the brewing process. Whether you’re taking a daytrip or skipping town for a week, a brewery tour is must-do for your vacation itinerary this summer.

On Tap is here to give you the lowdown on getting out of town and learning more about how your favorite beers are made: Read the rest of this entry »

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Something to sip on this spring

April 15th, 2011 by Mary Ellen Brewington

Spring is here, and Cherokee Distributing Company wants to make sure you know that we offer delicious drinks beyond our extensive portfolio of beers.

The days are warmer and longer. The sun shines brighter, and people just seem happier – must be the sunny Vitamin D mixed with the dogwoods and tulips! Cherokee Distributing Company is out delivering many spring libations that will whet your whistle and keep you cool through the spring and summer months. Read the rest of this entry »

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Tailgating tips and traditions

August 31st, 2010 by Mary Ellen Brewington
Living in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun.
If you also reside in East Tennessee, it’s likely that you’re a Vol fan. But, we’ve got plenty of alumni from around the SEC and other conferences, as well as diehard NFL fans. Whichever team you cheer for in the fall, a tailgate party is a great way to celebrate the season with loved ones.
Here are Cherokee’s top tips for a terrific tailgate:
1. Claim your spot. Tailgating started as a way for fans to pre-party and eat in the area surrounding the game site before going in to the stadium. Whether you’re nestled close to Neyland Stadium or parked on campus at an away game, that’s tailgating at its best. Just be sure to plan ahead as many desirable tailgating spots are claimed the night before or in the early morning. Be prepared to pay cash for parking and car pool so you aren’t limited by finding space for extra vehicles.
If you don’t have tickets to the game or can’t get on location that day, don’t toss away your tailgate. Tailgating has come to represent game day celebration, no matter whether you’re at a car, a bar or a house. Gather with friends at a local pub or restaurant to watch the game on TV, or host a tailgating party at your home.
2. Bring the refreshments. Pack coolers with ice, snacks and beverages ahead of time. Once you snag your prime spot, you may not be in walking distance of a place to grab extra items. In the southeast, football season starts when it’s still hot out, so be sure to pack water and hydrating drinks in addition to your favorite brews – and you’ll need plenty of ice to keep them cool.
If you’re the host or hostess at a house party, check out our ‘On Tap’ post on planning how much beer to buy. You may also want to try the new Miller and Coors mini-kegs – they’re economical and fit in your fridge.
4. Pack the essentials. There are a few things you don’t want to forget that will help make your tailgate a success. Make a list and check it before you head out the door to fight the game day traffic:

cherokee_tailgatingLiving in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun. Read the rest of this entry »

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Tips for a refreshing East Tennessee summer

June 22nd, 2010 by Mary Ellen Brewington

BM_Summer_12ozB_401Summer is here, and East Tennessee is heating up. With recent daily temperatures in the 90’s, it’s a great time of year to enjoy a refreshing cold beverage.

With some seasonal tips from Cherokee, you’ll be ready to beat the heat: Read the rest of this entry »

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Party Planning 101: How much beer should we get?

May 13th, 2010 by Mary Ellen Brewington

East Tennessee hospitality is known throughout the country. We gather together for any occasion: wedding celebrations, sporting events or just to hang out on the patio enjoying our fine summer nights. There is always a reason to throw a party!

The folks at Cherokee get many calls from friends saying, “We’re hosting an event. How much beer do we need?” The math is easy: Plan on two to three beers per beer drinker. The next question a party planner should consider is, “What else am I serving?” If you are serving wine and it’s a mixed crowd of males and females, typically half of the guests will drink wine and half will drink beer. Read the rest of this entry »

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