Tailgating tips and traditions

August 31st, 2010 by Mary Ellen Brewington
Living in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun.
If you also reside in East Tennessee, it’s likely that you’re a Vol fan. But, we’ve got plenty of alumni from around the SEC and other conferences, as well as diehard NFL fans. Whichever team you cheer for in the fall, a tailgate party is a great way to celebrate the season with loved ones.
Here are Cherokee’s top tips for a terrific tailgate:
1. Claim your spot. Tailgating started as a way for fans to pre-party and eat in the area surrounding the game site before going in to the stadium. Whether you’re nestled close to Neyland Stadium or parked on campus at an away game, that’s tailgating at its best. Just be sure to plan ahead as many desirable tailgating spots are claimed the night before or in the early morning. Be prepared to pay cash for parking and car pool so you aren’t limited by finding space for extra vehicles.
If you don’t have tickets to the game or can’t get on location that day, don’t toss away your tailgate. Tailgating has come to represent game day celebration, no matter whether you’re at a car, a bar or a house. Gather with friends at a local pub or restaurant to watch the game on TV, or host a tailgating party at your home.
2. Bring the refreshments. Pack coolers with ice, snacks and beverages ahead of time. Once you snag your prime spot, you may not be in walking distance of a place to grab extra items. In the southeast, football season starts when it’s still hot out, so be sure to pack water and hydrating drinks in addition to your favorite brews – and you’ll need plenty of ice to keep them cool.
If you’re the host or hostess at a house party, check out our ‘On Tap’ post on planning how much beer to buy. You may also want to try the new Miller and Coors mini-kegs – they’re economical and fit in your fridge.
4. Pack the essentials. There are a few things you don’t want to forget that will help make your tailgate a success. Make a list and check it before you head out the door to fight the game day traffic:

cherokee_tailgatingLiving in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun. Read the rest of this entry »

A brew by any other name…

July 27th, 2010 by Mary Ellen Brewington

Cherokee Distributing Company distributes over 200 products including both alcoholic and non-alcoholic beverages. We have a great portfolio of beers of which we’re very proud to represent – ales and lagers, classics and seasonals, big-name beer brands and independent American craft brews. There’s a taste and style to suit everyone.

In that variety, there’s also a lot of interesting histories, odd names for brews and breweries, unique logos and eye-catching packaging. We’ve selected some of the most unique names and labels seen in our warehouse to share with our ‘On Tap’ readers. Some have really great stories about their origins that you can share with a buddy over a drink and impress with your beer knowledge. Or, next time you’re at the store picking up a six-pack, look for these interesting brews on the shelves – perhaps one will catch your eye and please your palate. After all, you can always make room for new favorite beer in your fridge, right?
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Tips for a refreshing East Tennessee summer

June 22nd, 2010 by Mary Ellen Brewington

BM_Summer_12ozB_401Summer is here, and East Tennessee is heating up. With recent daily temperatures in the 90’s, it’s a great time of year to enjoy a refreshing cold beverage.

With some seasonal tips from Cherokee, you’ll be ready to beat the heat: Read the rest of this entry »