Hoist a brew for National Beer Day

Today is the equivalent of Christmas for beer drinkers – it even comes with an official eve – as brew aficionados celebrate our own holiday on April 7. Join us in a toast to National Beer Day. This date is about the right to drink – always responsibly, of course – and it has historical significance with regards to Prohibition, … Read More

Celebrate our rich musical history with Rhythm N’ Blooms

There is always something unique on tap in Knoxville, and the Dogwood Arts Rhythm N’ Blooms festival is one of our annual favorites. Samuel Adams is the presenting sponsor of the three-day musical extravaganza, and we are proud to be the distributor of its fine products from the flagship Boston lager to Tetravis to Rebel IPA. Samuel Adams and Cherokee … Read More

Cheers to Ninkasi from East Tennessee

The end of this week marks both the beginning of spring and a centuries-old poetic nod to the written origins of beer. Pop open a cold brew and read along as we explain how the two intertwine. After a somewhat harsh winter, the signs of spring are always welcome in East Tennessee, as flowers reemerge from the ground, birds build … Read More

Basketball, brackets and beer

March Madness is as synonymous with basketball as Cherokee Distributing Company is with beer. The next three weeks are wall-to-wall basketball, culminating in the Final Four with NCAA champions crowned in Dallas on April 7 for the men and in Nashville on April 8 for the women. Both the Vols and Lady Vols are in the brackets, so Tennessee fans … Read More

Go green with St. Patrick’s Day brews

  Everyone is Irish on March 17. Each year, the Irish and the Irish-at-heart commemorate the patron saint of Ireland with an international festival celebrating Celtic culture with St. Patrick’s Day parties, parades, shamrocks and all things green. Keeping in this tradition, we’ve assembled a list of beers that will complement your festivities as you go green for St. Paddy’s … Read More

Beer-inspired foods burst with flavor

Ice cold beers and delicious food are a perfect match. Natch. But what about beer flavors becoming intertwined with food? That may at first seem like an oddity, but the beers we love have inspired delectable, edible fares from jelly beans to cheese to ice cream. Let’s start with a favorite treat – the simple jelly bean. Inspired by the … Read More

Sweet treats and favorite drinks

Let’s welcome March with open arms – not because it means spring is closer or warmer temperatures are on the way. Those are welcome, too, but perhaps most importantly: this time of year means the arrival of Girl Scout cookies! February 28 marked the beginning of this delectable cookie season in East Tennessee via the arrival of boxes you ordered … Read More

Colorful and thirst-quenching brews for Mardi Gras

Happy Mardi Gras, everyone! If you can’t head down to New Orleans to watch the parades and party in the French Quarter, grab a few festive brews that are sure to get you in the carnival spirit. Whether you’re hosting an event or joining a friend’s Fat Tuesday bash, these beverages will set the tone – and complement a slice … Read More

Perfect pairs for Valentine’s Day

Happy Valentine’s Day, friends! Cue the cupids, roses and heart-shaped candies and prepare yourselves for a day celebrating togetherness. The 14th of February means couples, romance, chocolates and stuffed teddy bears. Cherokee Distributing Company also likes to focus on coupling, as in the perfect beverage pairings for Valentine’s Day. We’ve assembled some great tasting flavor combinations that are sure to … Read More

Fix the Beer Cap!

Tennesseans successfully petitioned to “fix the beer tax” in 2013, and now in 2014, citizens across the state are working to “Fix the Beer Cap” as well. What is the “Fix the Beer Cap” campaign?