Why Do We Celebrate Cinco de Mayo?

Cinco de Mayo—or the fifth of May—commemorates the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. A relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of Mexican culture and heritage, particularly in areas with large Mexican-American populations. Cinco de Mayo traditions include parades, mariachi … Read More

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May Promotions – Knoxville

5/4 – Ruth’s Chris Beer Dinner with Blackberry Farm Brewing 6:30pm           Details and RSVP: https://www.ruthschris.com/promotions/events/knoxville-dinner 5/15 – Fountain City Casual PintBoulevard Pint Night 5pm 5/16 – Bearden Casual PintBoulevard Pint Night 5pm 5/16 – West Hills Flats and TapsBoulevard Pint Night 5pm 5/17 – Merchants of BeerBoulevard Pint Night 5pm 5/20 – Sevierville Casual PintBoulevard Pint … Read More

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Cinco de Mayo – Knoxville

Hola! Cinco de Mayo is this Friday and Cherokee Distributing wants to make sure you get out to celebrate one of our favorite Mexican holidays with us. If you live in Knoxville, check out the following locations that are participating in specials on tasty Mexican cervezas in addition to other great beers as well. Join in on the festivities and check out the … Read More

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Cinco de Mayo – Tri Cities

Hola! Cinco de Mayo is this Friday and Cherokee Distributing wants to make sure you get out to celebrate one of our favorite Mexican holidays with us. If you live in the Tri-Cities, check out the following locations that are participating in specials on tasty Mexican cervezas in addition to other great beers as well. Join in on the festivities and check out … Read More

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Coors Light Ticket Blitz – May

For 16 weeks, Cherokee Distributing will be doing a Coors Light Ticket Blitz at different locations around Knoxville. Along with van visits from some of Knoxville’s most popular radio stations, tickets to the Tennessee Smokies baseball games will be given away at each stop. Be sure to listen to the following radio stations and visit these locations on the specified … Read More

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Record Store Day 2017

Record Store Day is an annual event that was started in 2007 and held on one Saturday every April. Record Store Day celebrates the culture of the 1400 independently owned record stores in the United States. This day brings together fans, artists and the thousands of independently owned record stores across the world. Special Vinyl and CDs and various promotional … Read More

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Bristol Race Weekend: Miller Lite at Earhart Campgrounds

Every race weekend in Bristol for countless years, Cherokee Distributing in Kingsport has partnered with Earhart Campgrounds to create the ultimate fan experience. Along with Toyota, Jack Daniels and Monster, the Miller Lite sponsored event plays host to thousands of fans who enter through the campground on Friday, Saturday and Sunday to celebrate. With a professional live stage set up, … Read More

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April Promotions

Here are some of the promotions we have going on around town for the month of April. Also, pay close attention to April 22 and National Record Store Day for some awesome giveaways and prizes from Dogfish Head! 4/11 – Casual Pint Maryville Pint Night and Crosley turntable giveaway 4/13 – Thirsty Thursdays $2.00 Dos Equis drafts with Aubrey’s, Barley’s, … Read More

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#NationalBeerDay

Everyday is National Beer Day! That’s what we think at least.. But why not designate a single day once a year to celebrate our beloved beverage – like a birthday of sorts. But April 7 marks more than just National Beer Day. It marks the day that the Cullen-Harrison Act was officially signed into law on April 7, 1933. The … Read More

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Why Does Food Taste So Good With Beer?

Beer and wine were not created equal. And beer has been treated that way for centuries, taking a back seat to its seemingly more sophisticated big brother. This is evidenced at a restaurant or dinner table with the age old question of “which wine would you pair with this?” is asked to a waiter or sommelier. Over the last five years … Read More

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