Every race weekend in Bristol for countless years, Cherokee Distributing in Kingsport has partnered with Earhart Campgrounds to create the ultimate fan experience. Along with Toyota, Jack Daniels and Monster, the Miller Lite sponsored event plays host to thousands of fans who enter through the campground on Friday, Saturday and Sunday to celebrate. With a professional live stage set up, various musical acts perform throughout the weekend. Bars are also set up all around the campground as well serving ice cold Miller Lite to all the raceway patrons.
The big feature of the weekend is the Miller Lite “Party Zone” trailer that is wheeled into the campground. The “Party Zone” is a big bar on wheels loaded with TVs and areas for folks to relax and play games like cornhole. All of this is open to the public all weekend with the exception of Sunday morning before the race when only Cherokee and MillerCoors employees are invited to the Party Zone. The event is guaranteed to be an unforgettable experience before the green flag is waved at the race. Make your race weekend complete by stopping by the event for the full fan experience.