Why Do We Celebrate Cinco de Mayo?

Cinco de Mayo—or the fifth of May—commemorates the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. A relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of Mexican culture and heritage, particularly in areas with large Mexican-American populations. Cinco de Mayo traditions include parades, mariachi … Read More

Cinco de Mayo – Knoxville

Hola! Cinco de Mayo is this Friday and Cherokee Distributing wants to make sure you get out to celebrate one of our favorite Mexican holidays with us. If you live in Knoxville, check out the following locations that are participating in specials on tasty Mexican cervezas in addition to other great beers as well. Join in on the festivities and check out the … Read More

April Promotions

Here are some of the promotions we have going on around town for the month of April. Also, pay close attention to April 22 and National Record Store Day for some awesome giveaways and prizes from Dogfish Head! 4/11 – Casual Pint Maryville Pint Night and Crosley turntable giveaway 4/13 – Thirsty Thursdays $2.00 Dos Equis drafts with Aubrey’s, Barley’s, … Read More

Valentine’s Day is for beer lovers

Beer for Valentine’s Day is a perfect match. Whether you’re toasting your love over a home-cooked meal or giving your Valentine a delicious gift, beer lovers will celebrate having their favorite beverage featured on February 14. First, try a beer cocktail called Newly Minted. Celebrate a budding romance or kick off the night’s festivities with a newly minted mixed drink … Read More

The flavors of the World Cup

After two weeks of heart-pumping action, the World Cup reached the bracket stage of 16 teams, and elimination play is underway. As fans around the world turn their eyes to the games, we turn our beer glasses to toast the countries still in contention. Over the next two weeks in Brazil, the coveted title of FIFA World Cup champion will … Read More

Celebrate and savor Cinco de Mayo

Happy Cinco de Mayo! From celebratory parties to savoring the flavor of delicious Mexican cuisine, the fifth of May is cause to crack open an ice cold brew. Mexican beers and beverages are packed with flavor and spice, making them a perfect complement to a festive weekend or any Cinco de Mayo party. Cinco de Mayo traces its historical roots … Read More

The East Tennessee Chili Cook-Off: Enjoy the ‘spice’ of fall

Posted on October 29, 2013 by Mary Ellen Brewington At Cherokee Distributing Company, we are huge fans of fall and the great times that come with it.  Between football parties, Halloween and other fall time festivities, this season is a recipe for fun. We are looking forward to the 8th Annual East Tennessee Chili Cook-Off to benefit Second Harvest Food … Read More

Viva Mexico! Viva Beer!

Posted on September 12, 2013 Many Americans and Mexican-Americans enjoy Cinco de Mayo celebrations each spring. But why wait until May to enjoy a fiesta with some tasty south-of-the-border brews? A couple hundred years ago, Father Miguel Hidalgo rallied the people of Delores, Mexico, to initiate the country’s fight for independence from Spain. By ringing the church bell 203 years … Read More

Celebrate Cinco de Mayo

Posted on May 3, 2010 by Mary Ellen Brewington Our neighbors south of the border have shared with us some of the best party accessories: piñatas, margaritas, Tejano music and, of course, beer! Americans have enthusiastically embraced one of Mexico’s famous holidays, which is this week on May 5: Cinco de Mayo, when the Mexican Militia defeated the French in … Read More