Quality. Service. Tradition.

Cherokee Distributing Company is a wholesale beverage distribution company in Tennessee offering the leading brands of beer and non-alcoholic beverages. Family owned and operated since 1958, our company has grown significantly, but our commitment to customer service remains unchanged. Cheers!

Our brands

Coors Light
Dos Equis
Highland Brewing
Smirnoff ICE
White Claw
Yee Haw Brewing Converted

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Cherokee by the Numbers

Our six distribution centers and hundreds of employees deliver the best
brands of beer and other beverages to millions of Tennesseans at their
favorite retailers: stores, bars and restaurants.

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Brands
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Counties served
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Square miles covered
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Tennesseans served
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What's new

Who’s excited for college football?
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10 days until kickoff! Keep It Interesante this season with the beer that supports the Vols - Mexican Lager from @DosEquis. Proud Partner of Tennessee Football. Please drink responsibly.Who’s excited for college football? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 10 days until kickoff! Keep It Interesante this season with the beer that supports the Vols - Mexican Lager from @DosEquis. Proud Partner of Tennessee Football. Please drink responsibly.
It’s [almost] football time in Tennessee!
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Make your next tailgate a winner with cold, refreshing @CoorsLight. Proud sponsor of Tennessee football. Please celebrate responsibly.It’s [almost] football time in Tennessee! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Make your next tailgate a winner with cold, refreshing @CoorsLight. Proud sponsor of Tennessee football. Please celebrate responsibly.
Congrats to the winner of the Bass Kickin’ Boat Giveaway from @103.5WIMZ and @MillerLite!Congrats to the winner of the Bass Kickin’ Boat Giveaway from @103.5WIMZ and @MillerLite!
See y’all tomorrow! @secondbellfest
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Don’t miss out on good tunes and cold brews. Get your ticket at www.secondbellfest.com!See y’all tomorrow! @secondbellfest ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Don’t miss out on good tunes and cold brews. Get your ticket at www.secondbellfest.com!
#TBT
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@coorslight#TBT ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @coorslight
It’s Bristol Week, baby!
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Thanks to Mike Durbin and the crew for getting #Bristol geared up for the @bmsupdates #NightRace #NASCAR #ItsBristolBabyIt’s Bristol Week, baby! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thanks to Mike Durbin and the crew for getting #Bristol geared up for the @bmsupdates #NightRace #NASCAR #ItsBristolBaby
Just one carb, but it’s a fun carb.
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90 calorie, zero sugar spiked sparkling seltzer from @smirnoffus.Just one carb, but it’s a fun carb. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 90 calorie, zero sugar spiked sparkling seltzer from @smirnoffus.
Congratulations, Kamron! You’ve won a @CoorsLight Yeti Tundra in our new website celebration giveaway. Thanks to all who entered. Keep following us on social media and visit www.cherokeedistributing.com for promotions and more. Cheers!Congratulations, Kamron! You’ve won a @CoorsLight Yeti Tundra in our new website celebration giveaway. Thanks to all who entered. Keep following us on social media and visit www.cherokeedistributing.com for promotions and more. Cheers!
Get you a man who can do both.
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@coorsbanquet
@whiteclawGet you a man who can do both. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @coorsbanquet @whiteclaw
Get your tickets for @secondbellfest!
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August 17, 2019
Suttree Landing Park
Knoxville, TNGet your tickets for @secondbellfest! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ August 17, 2019 Suttree Landing Park Knoxville, TN
Hi, friends and beer fans! We have a new website, and we hope it’s your first stop for news and access to our great beer brands, local promotions, contests and more. To celebrate our new site, we’re giving away a #Yeti Tundra cooler from @CoorsLight! Details below. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
To enter to win, you must: (1) Like this post, (2) Follow us @CherokeeChirp, (3) Tag a friend who loves good beer and needs to know about our new website – bonus entries for each friend you tag. Must be 21 to enter. Deadline to enter is 8/11/19 at 11:59pm.Hi, friends and beer fans! We have a new website, and we hope it’s your first stop for news and access to our great beer brands, local promotions, contests and more. To celebrate our new site, we’re giving away a #Yeti Tundra cooler from @CoorsLight! Details below. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To enter to win, you must: (1) Like this post, (2) Follow us @CherokeeChirp, (3) Tag a friend who loves good beer and needs to know about our new website – bonus entries for each friend you tag. Must be 21 to enter. Deadline to enter is 8/11/19 at 11:59pm.
Find your favorite way to #LiveTruly. 13 refreshing styles with only 100 calories and 2g carbs. It’s easy to stay active with hard seltzers from @truly.
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Look for it in @vipknoxville!Find your favorite way to #LiveTruly. 13 refreshing styles with only 100 calories and 2g carbs. It’s easy to stay active with hard seltzers from @truly. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Look for it in @vipknoxville!
Coors Light Unveils “Made to Chill” CampaignCoors Light Unveils “Made to Chill” Campaign
UT Football Watch Parties with Tony BasilioUT Football Watch Parties with Tony Basilio
Football Fridays with the Tony Basilio ShowFootball Fridays with the Tony Basilio Show
Coors Light Man Cave Make OverCoors Light Man Cave Make Over
Coors Light Orange & White Ultimate TailgaterCoors Light Orange & White Ultimate Tailgater
Miller Lite Bass Kickin’ Boat Giveaway 2018Miller Lite Bass Kickin’ Boat Giveaway 2018

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