Quality. Service. Tradition.

Cherokee Distributing Company is a wholesale beverage distribution company in Tennessee offering the leading brands of beer and non-alcoholic beverages. Family owned and operated since 1958, our company has grown significantly, but our commitment to customer service remains unchanged. Cheers!

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Our brands

Coors Light
Dos Equis
Highland Brewing
Smirnoff ICE
White Claw
Yee Haw Brewing Converted

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Cherokee by the Numbers

Our six distribution centers and hundreds of employees deliver the best
brands of beer and other beverages to millions of Tennesseans at their
favorite retailers: stores, bars and restaurants.

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Suppliers
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Brands
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Counties served
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Square miles covered
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Tennesseans served
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What's new

Today, we honor and celebrate those who have served and are currently serving our country. #VeteransDayToday, we honor and celebrate those who have served and are currently serving our country. #VeteransDay
Remember yesterday when it was warm? This weather has us twisted..Remember yesterday when it was warm? This weather has us twisted..
Have you heard the news? @GypsyCircusCider are opening their new taproom & restaurant in Old North Knox! Congrats, guys!Have you heard the news? @GypsyCircusCider are opening their new taproom & restaurant in Old North Knox! Congrats, guys!
Boo! We’re giving away tickets to Freakers Ball Bar Crawl!
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To enter to win, you must: (1) Like this post, (2) follow us @cherokeechirp on Instagram and (3) tag one spooky friend in the comments!
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Contest ends 10/29/19 at 11:59pm. Must be 21+ to win. Celebrate responsibly.Boo! We’re giving away tickets to Freakers Ball Bar Crawl! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To enter to win, you must: (1) Like this post, (2) follow us @cherokeechirp on Instagram and (3) tag one spooky friend in the comments! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Contest ends 10/29/19 at 11:59pm. Must be 21+ to win. Celebrate responsibly.
Congrats to the winner of this week’s @FoodCityGrocery Text-2-Win Giveaway! She’s taking home a @CoorsLight Yeti cooler, 4 tickets to the South Carolina game and a $500 gift card. Cheers!
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Enter for your chance to win! Shop Food City. Find the keyword. Text the code and #GBO.Congrats to the winner of this week’s @FoodCityGrocery Text-2-Win Giveaway! She’s taking home a @CoorsLight Yeti cooler, 4 tickets to the South Carolina game and a $500 gift card. Cheers! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Enter for your chance to win! Shop Food City. Find the keyword. Text the code and #GBO.
A refreshing new way to #LiveTruly.
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Lemonade Hard Seltzer from @Truly. Coming soon.A refreshing new way to #LiveTruly. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Lemonade Hard Seltzer from @Truly. Coming soon.
¡Ay, caramba!
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#Xocoveza Imperial Stout. Inspired by Mexican hot chocolate. Available now. @StoneBrewing¡Ay, caramba! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Xocoveza Imperial Stout. Inspired by Mexican hot chocolate. Available now. @StoneBrewing
#WarehouseWednesday#WarehouseWednesday
There’s nothing spookier than running out of @millerlite.There’s nothing spookier than running out of @millerlite.
Our friends from @PacificoBeer and @DosEquis are in #Knoxville for game day! Look for them around campus today and #GoVols!Our friends from @PacificoBeer and @DosEquis are in #Knoxville for game day! Look for them around campus today and #GoVols!
Suzanne is a winner! And she “never wins anything!”. Enjoy the tickets and prizes from @foodcitygrocery and @VolNetwork_IMG.
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Enter for your chance to win! Shop Food City. Find the keyword. Text the code and #GBOSuzanne is a winner! And she “never wins anything!”. Enjoy the tickets and prizes from @foodcitygrocery and @VolNetwork_IMG. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Enter for your chance to win! Shop Food City. Find the keyword. Text the code and #GBO
Hey #Vol fans! Come join us and @dosequis before the Mississippi State game for an exciting tailgating experience!
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Keep game day interesante with college football trivia, spirit buttons and more! And of course plenty of ice cold beer, with some football watching on the side.Hey #Vol fans! Come join us and @dosequis before the Mississippi State game for an exciting tailgating experience! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Keep game day interesante with college football trivia, spirit buttons and more! And of course plenty of ice cold beer, with some football watching on the side.
Coors Light Hoop Fever ContestCoors Light Hoop Fever Contest
Coors Light Unveils “Made to Chill” CampaignCoors Light Unveils “Made to Chill” Campaign
UT Football Watch Parties with Tony BasilioUT Football Watch Parties with Tony Basilio
Football Fridays with the Tony Basilio ShowFootball Fridays with the Tony Basilio Show
Coors Light Man Cave Make OverCoors Light Man Cave Make Over
Coors Light Orange & White Ultimate TailgaterCoors Light Orange & White Ultimate Tailgater

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