Quality. Service. Tradition.

Cherokee Distributing Company is a wholesale beverage distribution company in Tennessee offering the leading brands of beer and non-alcoholic beverages. Family owned and operated since 1958, our company has grown significantly, but our commitment to customer service remains unchanged. Cheers!

current promotions

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Our brands

Coors Light
Dos Equis
Highland Brewing
Smirnoff ICE
White Claw
Yee Haw Brewing Converted

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Cherokee by the Numbers

Our six distribution centers and hundreds of employees deliver the best
brands of beer and other beverages to millions of Tennesseans at their
favorite retailers: stores, bars and restaurants.

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Suppliers
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Brands
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Counties served
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Square miles covered
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Tennesseans served
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What's new

#TrulyLemonade has arrived. What’s your favorite flavor(s) so far?
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@Truly#TrulyLemonade has arrived. What’s your favorite flavor(s) so far? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @Truly
The Ultimate Light Beer, Saint Archer Gold. 95 calories and 2.6 carbs.
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@SaintArcherBrewThe Ultimate Light Beer, Saint Archer Gold. 95 calories and 2.6 carbs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @SaintArcherBrew
Football is a game of X’s and O’s. Enjoy the #NationalChampionship tonight with a couple cold XX from @DosEquis. #CelebrateResponsiblyFootball is a game of X’s and O’s. Enjoy the #NationalChampionship tonight with a couple cold XX from @DosEquis. #CelebrateResponsibly
Surfing in Sevierville. @WhiteClaw
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Thanks to Aaron Murphy and Anthony Cooper for providing the waves.Surfing in Sevierville. @WhiteClaw ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thanks to Aaron Murphy and Anthony Cooper for providing the waves.
Thanks to all the suppliers who spoke this week at our 2020 Innovation Meeting. Looking forward to another great year!Thanks to all the suppliers who spoke this week at our 2020 Innovation Meeting. Looking forward to another great year!
Hoppy Anniversary to our friends @SierraNevada. Family owned, operated and argued over for 40 years. Cheers!Hoppy Anniversary to our friends @SierraNevada. Family owned, operated and argued over for 40 years. Cheers!
We’re giving away tickets to the #NYE Bar Crawl in the Old City courtesy of @WhiteClaw!
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To enter to win, you must: (1) Like this post, (2) follow us @cherokeechirp on Instagram and (3) tag one friend in the comments!
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Contest ends 12/30/19 at 11:59pm. Must be 21+ to win. Celebrate responsibly.We’re giving away tickets to the #NYE Bar Crawl in the Old City courtesy of @WhiteClaw! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To enter to win, you must: (1) Like this post, (2) follow us @cherokeechirp on Instagram and (3) tag one friend in the comments! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Contest ends 12/30/19 at 11:59pm. Must be 21+ to win. Celebrate responsibly.
Wishing you and yours a wonderful holiday season and very Merry Christmas. Be safe and celebrate responsibly. Cheers!Wishing you and yours a wonderful holiday season and very Merry Christmas. Be safe and celebrate responsibly. Cheers!
🎶It’s the most wonderful time for a beer🎶🎶It’s the most wonderful time for a beer🎶
Enter for your chance to win a @coorslight Hoop Fever prize pack including tickets to UT vs. Kentucky on 2/8 plus a Coors Light basketball goal!Enter for your chance to win a @coorslight Hoop Fever prize pack including tickets to UT vs. Kentucky on 2/8 plus a Coors Light basketball goal!
Who will find beer under their tree? Christmas came early for Brian this year after winning Beer for a Year! Cheers!Who will find beer under their tree? Christmas came early for Brian this year after winning Beer for a Year! Cheers!
When life gives you lemons... Lemonade Hard Seltzer from @Truly. Coming January 2020.When life gives you lemons... Lemonade Hard Seltzer from @Truly. Coming January 2020.
Coors Light Unveils “Made to Chill” CampaignCoors Light Unveils “Made to Chill” Campaign
UT Football Watch Parties with Tony BasilioUT Football Watch Parties with Tony Basilio
Football Fridays with the Tony Basilio ShowFootball Fridays with the Tony Basilio Show
Coors Light Man Cave Make OverCoors Light Man Cave Make Over
Coors Light Orange & White Ultimate TailgaterCoors Light Orange & White Ultimate Tailgater
Miller Lite Bass Kickin’ Boat Giveaway 2018Miller Lite Bass Kickin’ Boat Giveaway 2018

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