Quality. Service. Tradition.

Cherokee Distributing Company is a wholesale beverage distribution company in Tennessee offering the leading brands of beer and non-alcoholic beverages. Family owned and operated since 1958, our company has grown significantly, but our commitment to customer service remains unchanged. Cheers!

current promotions

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Our brands

Coors Light
Dos Equis
Highland Brewing
Smirnoff ICE
White Claw
Yee Haw Brewing Converted

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Cherokee by the Numbers

Our six distribution centers and hundreds of employees deliver the best
brands of beer and other beverages to millions of Tennesseans at their
favorite retailers: stores, bars and restaurants.

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Counties served
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Square miles covered
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Tennesseans served
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What's new

¡Ay, caramba!
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#Xocoveza Imperial Stout. Inspired by Mexican hot chocolate. Available now. @StoneBrewing¡Ay, caramba! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Xocoveza Imperial Stout. Inspired by Mexican hot chocolate. Available now. @StoneBrewing
#WarehouseWednesday#WarehouseWednesday
There’s nothing spookier than running out of @millerlite.There’s nothing spookier than running out of @millerlite.
Our friends from @PacificoBeer and @DosEquis are in #Knoxville for game day! Look for them around campus today and #GoVols!Our friends from @PacificoBeer and @DosEquis are in #Knoxville for game day! Look for them around campus today and #GoVols!
Suzanne is a winner! And she “never wins anything!”. Enjoy the tickets and prizes from @foodcitygrocery and @VolNetwork_IMG.
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Enter for your chance to win! Shop Food City. Find the keyword. Text the code and #GBOSuzanne is a winner! And she “never wins anything!”. Enjoy the tickets and prizes from @foodcitygrocery and @VolNetwork_IMG. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Enter for your chance to win! Shop Food City. Find the keyword. Text the code and #GBO
Hey #Vol fans! Come join us and @dosequis before the Mississippi State game for an exciting tailgating experience!
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Keep game day interesante with college football trivia, spirit buttons and more! And of course plenty of ice cold beer, with some football watching on the side.Hey #Vol fans! Come join us and @dosequis before the Mississippi State game for an exciting tailgating experience! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Keep game day interesante with college football trivia, spirit buttons and more! And of course plenty of ice cold beer, with some football watching on the side.
Congrats to Blake Wilson on winning Tennessee football tickets from @VolNetwork_IMG!
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Follow us @CherokeeChirp on Twitter for more giveaways, fun prizes and great beer. Cheers!Congrats to Blake Wilson on winning Tennessee football tickets from @VolNetwork_IMG! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Follow us @CherokeeChirp on Twitter for more giveaways, fun prizes and great beer. Cheers!
The world’s most interesting beer is now available this season at Neyland Stadium.
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Please enjoy @dosequis responsibly.The world’s most interesting beer is now available this season at Neyland Stadium. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Please enjoy @dosequis responsibly.
Lauren won this week’s UT Football Ticket Giveaway and scored tickets the Georgia game!
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Enter for your chance to win each week when you shop @FoodCityGrocery. Find the keyword, text the code and #GBO!Lauren won this week’s UT Football Ticket Giveaway and scored tickets the Georgia game! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Enter for your chance to win each week when you shop @FoodCityGrocery. Find the keyword, text the code and #GBO!
Annual cookout with our friends from @HighlandBrewing!Annual cookout with our friends from @HighlandBrewing!
Walking into work on the first day of October like..Walking into work on the first day of October like..
Get off your glass today with @SierraNevada!

5:30-8:00pm
@unionplacebarGet off your glass today with @SierraNevada! 5:30-8:00pm @unionplacebar
Coors Light Unveils “Made to Chill” CampaignCoors Light Unveils “Made to Chill” Campaign
UT Football Watch Parties with Tony BasilioUT Football Watch Parties with Tony Basilio
Football Fridays with the Tony Basilio ShowFootball Fridays with the Tony Basilio Show
Coors Light Man Cave Make OverCoors Light Man Cave Make Over
Coors Light Orange & White Ultimate TailgaterCoors Light Orange & White Ultimate Tailgater
Miller Lite Bass Kickin’ Boat Giveaway 2018Miller Lite Bass Kickin’ Boat Giveaway 2018

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