Quality. Service. Tradition.

Cherokee Distributing Company is a wholesale beverage distribution company in Tennessee offering the leading brands of beer and non-alcoholic beverages. Family owned and operated since 1958, our company has grown significantly, but our commitment to customer service remains unchanged. Cheers!

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Our brands

Lagunitas
Miller Lite
Modelo
Samuel Adams
Stella Artois
White Claw

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Cherokee by the Numbers

Our six distribution centers and hundreds of employees deliver the best
brands of beer and other beverages to millions of Tennesseans at their
favorite retailers: stores, bars and restaurants.

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Brands
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Counties served
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Square miles covered
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Tennesseans served
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What's new

Awesome display built by Mike Durbin @FoodCityGrocery in Johnson City.  Thanks, Mike!Awesome display built by Mike Durbin @FoodCityGrocery in Johnson City. Thanks, Mike!
Introducing the new @Corona Hard Seltzer! Available in four delicious flavors with zero carbs, zero sugars and just 90 calories. 🏝 🍒 🥭
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#RelaxResponsiblyIntroducing the new @Corona Hard Seltzer! Available in four delicious flavors with zero carbs, zero sugars and just 90 calories. 🏝 🍒 🥭 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #RelaxResponsibly
🍀 Just a month away from St. Patrick’s Day! 🍀🍀 Just a month away from St. Patrick’s Day! 🍀
Enter to win a @CoorsLight Yeti cooler in the Climb to the Championship Sweepstakes!
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Visit our website to register for a chance to win a Coors Light #Yeti Tundra 45. Contest ends 3/6/20 at 11:59pm. Must be 21 to win. Celebrate responsibly.Enter to win a @CoorsLight Yeti cooler in the Climb to the Championship Sweepstakes! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Visit our website to register for a chance to win a Coors Light #Yeti Tundra 45. Contest ends 3/6/20 at 11:59pm. Must be 21 to win. Celebrate responsibly.
Your new main squeeze. 🍋 #TrulyLemonadeYour new main squeeze. 🍋 #TrulyLemonade
Start your day with a fresh display. Great work from Alex and Ian. Thanks guys!Start your day with a fresh display. Great work from Alex and Ian. Thanks guys!
This Valentine’s Day, @CoorsLight wants you to trade in your dozen roses for a new best friend, and we’ll pick up $100 toward the pet adoption fees. Fur real!
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Between now and 2/21, simply text “COORS4K9” and your adoption receipt to 28130 and #CoorsLight will cover $100 of your adoption fees. 🐶This Valentine’s Day, @CoorsLight wants you to trade in your dozen roses for a new best friend, and we’ll pick up $100 toward the pet adoption fees. Fur real! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Between now and 2/21, simply text “COORS4K9” and your adoption receipt to 28130 and #CoorsLight will cover $100 of your adoption fees. 🐶
Enter to win a @CoorsLight Yeti cooler in the Climb to the Championship Sweepstakes!
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Visit our website and register for a chance to win a Coors Light #Yeti Tundra 45. Contest ends 3/6/20 at 11:59pm. Must be 21 to win. Please celebrate responsibly.Enter to win a @CoorsLight Yeti cooler in the Climb to the Championship Sweepstakes! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Visit our website and register for a chance to win a Coors Light #Yeti Tundra 45. Contest ends 3/6/20 at 11:59pm. Must be 21 to win. Please celebrate responsibly.
Congrats to the winner of this week’s @FoodCityGrocery Ticket Giveaway! Thanks for playing Leonard and enjoy the game! 🍊🏀🍊
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#FoodCity #GoVols #Hoops #GBOCongrats to the winner of this week’s @FoodCityGrocery Ticket Giveaway! Thanks for playing Leonard and enjoy the game! 🍊🏀🍊 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #FoodCity #GoVols #Hoops #GBO
Three delicious new flavors of @WhiteClaw Hard Seltzer coming soon: 🍉 Watermelon, 🍋 Lemon and 🍊Tangerine!
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5% ABV | 100 calories | 2g carbsThree delicious new flavors of @WhiteClaw Hard Seltzer coming soon: 🍉 Watermelon, 🍋 Lemon and 🍊Tangerine! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 5% ABV | 100 calories | 2g carbs
One of many great new products coming this year: Blue Moon Light Sky. 95-calorie light citrus wheat beer brewed with tangerine peel.
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@bluemoonbrewcoOne of many great new products coming this year: Blue Moon Light Sky. 95-calorie light citrus wheat beer brewed with tangerine peel. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @bluemoonbrewco
Celebrate the weekend with @WhiteClaw.
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Sold by D. Lite and Jeff Knight. Built by Mr. 3000.Celebrate the weekend with @WhiteClaw. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sold by D. Lite and Jeff Knight. Built by Mr. 3000.
Coors Light Climb to the ChampionshipCoors Light Climb to the Championship
Coors Light Unveils “Made to Chill” CampaignCoors Light Unveils “Made to Chill” Campaign
UT Football Watch Parties with Tony BasilioUT Football Watch Parties with Tony Basilio
Football Fridays with the Tony Basilio ShowFootball Fridays with the Tony Basilio Show
Coors Light Man Cave Make OverCoors Light Man Cave Make Over
Coors Light Orange & White Ultimate TailgaterCoors Light Orange & White Ultimate Tailgater

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