Quality. Service. Tradition.

Cherokee Distributing Company is a wholesale beverage distribution company in Tennessee offering the leading brands of beer and non-alcoholic beverages. Family owned and operated since 1958, our company has grown significantly, but our commitment to customer service remains unchanged. Cheers!

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Our brands

Coors Light
Dos Equis
Highland Brewing
Smirnoff ICE
White Claw
Yee Haw Brewing Converted

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Cherokee by the Numbers

Our six distribution centers and hundreds of employees deliver the best
brands of beer and other beverages to millions of Tennesseans at their
favorite retailers: stores, bars and restaurants.

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Suppliers
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Brands
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Counties served
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Square miles covered
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Tennesseans served
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What's new

'Tis the season for ugly sweaters and holiday #lites. To celebrate, we’re giving away @millerlite holiday knit gear including an ugly sweater, hat, socks, scarf and slippers!
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To enter to win, you must: (1) Like this post (2) follow us @cherokeechirp on Instagram and (3) tag one friend in the comments.
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Contest ends 12/15/19 at 11:59pm. Must be 21+ to win. Celebrate responsibly.'Tis the season for ugly sweaters and holiday #lites. To celebrate, we’re giving away @millerlite holiday knit gear including an ugly sweater, hat, socks, scarf and slippers! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To enter to win, you must: (1) Like this post (2) follow us @cherokeechirp on Instagram and (3) tag one friend in the comments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Contest ends 12/15/19 at 11:59pm. Must be 21+ to win. Celebrate responsibly.
Congrats to Ross Temple! He won a Hoop Fever prize pack from @CoorsLight including tickets to UT vs. LSU and a 50” basketball goal!
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Register for your chance to win on our website or at area #CoorsLight displays. Cheers!Congrats to Ross Temple! He won a Hoop Fever prize pack from @CoorsLight including tickets to UT vs. LSU and a 50” basketball goal! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Register for your chance to win on our website or at area #CoorsLight displays. Cheers!
Celebrate the holidays with Santa’s favorite cervezas!Celebrate the holidays with Santa’s favorite cervezas!
Thanks to Rep. Bob Ramsey and TMBA president Rich Foge for visiting our Knoxville operation this afternoon.Thanks to Rep. Bob Ramsey and TMBA president Rich Foge for visiting our Knoxville operation this afternoon.
The Champagne of Beers - all dressed up.
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Toast to the #holidays with limited edition 750ml bottles @MillerHighLife.The Champagne of Beers - all dressed up. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Toast to the #holidays with limited edition 750ml bottles @MillerHighLife.
🎶’Tis the season to be [safe] and jolly🎶 Enter to win rides with @uber for a year courtesy of @millerlite. Just text “HOLIDAYS” to 28130.
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#CelebrateResponsibly🎶’Tis the season to be [safe] and jolly🎶 Enter to win rides with @uber for a year courtesy of @millerlite. Just text “HOLIDAYS” to 28130. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CelebrateResponsibly
Congrats to Brian on winning tickets to UT vs Vanderbilt and qualifying for a chance to win Beer for a Year! Thanks for playing and #GBO!Congrats to Brian on winning tickets to UT vs Vanderbilt and qualifying for a chance to win Beer for a Year! Thanks for playing and #GBO!
Cold Mountain Winter Ale from @HighlandBrewing. Coming to a store near you.. tomorrow!Cold Mountain Winter Ale from @HighlandBrewing. Coming to a store near you.. tomorrow!
Get your glass down to @ijamsnaturecenter today and help @keepknoxvillebeautiful with @sierranevada!Get your glass down to @ijamsnaturecenter today and help @keepknoxvillebeautiful with @sierranevada!
We’re excited to welcome back Skip Garner to Cherokee Distributing as Product Supply Coordinator in Knoxville! Skip graduated from the University of Tennessee in 2017 but is no stranger around the warehouse having worked just about every job we have since he first started in 2014. We’re glad to have him on full-time and know he’ll do a great job. Welcome back, Skipper!We’re excited to welcome back Skip Garner to Cherokee Distributing as Product Supply Coordinator in Knoxville! Skip graduated from the University of Tennessee in 2017 but is no stranger around the warehouse having worked just about every job we have since he first started in 2014. We’re glad to have him on full-time and know he’ll do a great job. Welcome back, Skipper!
Enter for your chance to win a @coorslight Hoop Fever prize pack including 2 tickets to UT vs. Memphis on 12/14 plus a customized Coors Light basketball goal!Enter for your chance to win a @coorslight Hoop Fever prize pack including 2 tickets to UT vs. Memphis on 12/14 plus a customized Coors Light basketball goal!
Today, we honor and celebrate those who have served and are currently serving our country. #VeteransDayToday, we honor and celebrate those who have served and are currently serving our country. #VeteransDay
Coors Light Hoop Fever ContestCoors Light Hoop Fever Contest
Coors Light Unveils “Made to Chill” CampaignCoors Light Unveils “Made to Chill” Campaign
UT Football Watch Parties with Tony BasilioUT Football Watch Parties with Tony Basilio
Football Fridays with the Tony Basilio ShowFootball Fridays with the Tony Basilio Show
Coors Light Man Cave Make OverCoors Light Man Cave Make Over
Coors Light Orange & White Ultimate TailgaterCoors Light Orange & White Ultimate Tailgater

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