Yee-Haw is now the exclusive craft beer of the Tennessee Volunteers, just in time for football season!

Joe Baker, the proud owner of Yee-Haw Brewing Co., has deep roots in East Tennessee where he grew up and attended the University of Tennessee College of Law. He has teamed up with his alma mater to become the first beverage brand in school history to have activation inside Neyland Stadium at the new Yee-Haw social deck. Just look for the giant screen and huge Yee-Haw silos above the North End Zone – you can’t miss it!

Speaking of home games, starting at the Tennessee vs. UT Chattanooga game on Aug. 31, you’ll be able to enjoy an ice-cold Yee-Haw Vol Lager while you cheer on the Vols. This new premium lager is easy to drink for any Volunteer (21+ of course!), and we love a beer that’s light but full of flavor!

Not going to make it to any home games? We got you! It is already hitting shelves in your favorite places to shop across East Tennessee including Food City, the official grocer of the Vol Network. And be on the lookout for Vol Lager on draft in bars and restaurants near you. No matter if you’re enjoying a big 19.2 ounce can at the games, taking a 12-pack home or raising a pint with fellow Vols at your neighborhood bar, you can’t lose with Vol Lager!

Cheers and a huge thank you to the University of Tennessee and the Vol Network for their support behind this monumental project. It’s been a lot of fun to help launch this beer across East Tennessee!