Company History

Founded on Jan. 6, 1958, by George W. Sampson, Cherokee Distributing Company started with four trucks, seven employees and a commitment to outstanding customer service. Our company has grown significantly in the past half-century, but our commitment to customer service and our community remains unchanged.

Community Involvement

We offer the leading brands of beer and other nonalcoholic beverages to suit a wide range of consumer tastes. Our extensive experience in the industry and a rich history in Tennessee allow us to respond to the needs of today’s marketplace with efficient, courteous and reliable service. Changing and innovating, while maintaining a firm foundation in outstanding service, is the key to our company’s growth.

In January 2016, Cherokee Distributing Company acquired Mid-South Distributing, a Middle Tennessee wholesale beverage distribution company, thus expanding our service area from 22 to 53 counties in Tennessee. In October 2017, Cherokee Distributing Company acquired Carter Distributing Company, a Chattanooga-based MillerCoors distributor for Southeast Tennessee, and expanded our service area from 53 to 61 counties in the state.

In addition to our headquarters in Knoxville, we manage distribution centers in Chattanooga, Cookeville, Kingsport, Pulaski and Tullahoma, all of which ensure fast, convenient service to the counties in our territory:

KNOXVILLE
Anderson
Blount
Campbell
Claiborne
Cocke
Grainger
Hamblen
Hancock
Jefferson
Knox
Loudon
Monroe
Roane
Sevier
Union

CHATTANOOGA
Hamilton
Marion
Rhea
Sequatchie
Bradley
Mcminn

COOKEVILLE
Bledsoe
Clay
Cumberland
Dekalb
Fentress
Jackson
Macon
Morgan
Overton
Pickett
Putman
Scott
Smith
Van Buren
White

KINGSPORT
Carter
Greene
Hawkins
Johnson
Sullivan
Unicoi
Washington

PULASKI
Giles
Hickman
Lawrence
Lewis
Maury
Perry
Wayne

TULLAHOMA
Bedford
Cannon
Coffee
Franklin
Grundy
Lincoln
Marshall
Moore
Warren
City of Monteagle

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We are a responsible, generous corporate citizen committed to the communities we serve and supportive of numerous organizations and events. Cherokee Distributing Company advocates moderate and responsible drinking.


Community Involvement

We are proud to support the Tennessee communities where our customers and employees live, work and play. We support numerous community organizations and events, and Cherokee Distributing Company always advocates moderate and responsible drinking.

We are honored to support these community partners: