Company History

Founded on Jan. 6, 1958, by George W. Sampson, Cherokee Distributing Company started with four trucks, seven employees and a commitment to outstanding customer service. Our company has grown significantly in the past half-century, but our commitment to customer service and our community remains unchanged.

We offer the leading brands of beer and other nonalcoholic beverages to suit a wide range of consumer tastes. Our extensive experience in the industry and a rich history in Tennessee allow us to respond to the needs of today’s marketplace with efficient, courteous and reliable service. Changing and innovating, while maintaining a firm foundation in outstanding service, is the key to our company’s growth.

In January 2016, Cherokee Distributing Company acquired Mid-South Distributing, a Middle Tennessee wholesale beverage distribution company, thus expanding our service area from 22 to 53 counties in Tennessee. In October 2017, Cherokee Distributing Company acquired Carter Distributing Company, a Chattanooga-based MillerCoors distributor for Southeast Tennessee, and expanded our service area from 53 to 61 counties in the state.

We are a responsible, generous corporate citizen committed to the communities we serve and supportive of numerous organizations and events. Cherokee Distributing Company advocates moderate and responsible drinking.