What's New

Check here for the latest sweepstakes and promotions, announcements
about new products and seasonal beer releases, and fun updates
from Cherokee Distributing Company’s social media.

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'Tis the season for ugly sweaters and holiday #lites. To celebrate, we’re giving away @millerlite holiday knit gear including an ugly sweater, hat, socks, scarf and slippers! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To enter to win, you must: (1) Like this post (2) follow us @cherokeechirp on Instagram and (3) tag one friend in the comments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Contest ends 12/15/19 at 11:59pm. Must be 21+ to win. Celebrate responsibly.'Tis the season for ugly sweaters and holiday #lites. To celebrate, we’re giving away @millerlite holiday knit gear including an ugly sweater, hat, socks, scarf and slippers! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To enter to win, you must: (1) Like this post (2) follow us @cherokeechirp on Instagram and (3) tag one friend in the comments. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Contest ends 12/15/19 at 11:59pm. Must be 21+ to win. Celebrate responsibly.
Congrats to Ross Temple! He won a Hoop Fever prize pack from @CoorsLight including tickets to UT vs. LSU and a 50” basketball goal! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Register for your chance to win on our website or at area #CoorsLight displays. Cheers!Congrats to Ross Temple! He won a Hoop Fever prize pack from @CoorsLight including tickets to UT vs. LSU and a 50” basketball goal! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Register for your chance to win on our website or at area #CoorsLight displays. Cheers!
Celebrate the holidays with Santa’s favorite cervezas!Celebrate the holidays with Santa’s favorite cervezas!
Thanks to Rep. Bob Ramsey and TMBA president Rich Foge for visiting our Knoxville operation this afternoon.Thanks to Rep. Bob Ramsey and TMBA president Rich Foge for visiting our Knoxville operation this afternoon.
The Champagne of Beers - all dressed up. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Toast to the #holidays with limited edition 750ml bottles @MillerHighLife.The Champagne of Beers - all dressed up. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Toast to the #holidays with limited edition 750ml bottles @MillerHighLife.
🎶’Tis the season to be [safe] and jolly🎶 Enter to win rides with @uber for a year courtesy of @millerlite. Just text “HOLIDAYS” to 28130. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CelebrateResponsibly🎶’Tis the season to be [safe] and jolly🎶 Enter to win rides with @uber for a year courtesy of @millerlite. Just text “HOLIDAYS” to 28130. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CelebrateResponsibly
Congrats to Brian on winning tickets to UT vs Vanderbilt and qualifying for a chance to win Beer for a Year! Thanks for playing and #GBO!Congrats to Brian on winning tickets to UT vs Vanderbilt and qualifying for a chance to win Beer for a Year! Thanks for playing and #GBO!
Cold Mountain Winter Ale from @HighlandBrewing. Coming to a store near you.. tomorrow!Cold Mountain Winter Ale from @HighlandBrewing. Coming to a store near you.. tomorrow!
Get your glass down to @ijamsnaturecenter today and help @keepknoxvillebeautiful with @sierranevada!Get your glass down to @ijamsnaturecenter today and help @keepknoxvillebeautiful with @sierranevada!
We’re excited to welcome back Skip Garner to Cherokee Distributing as Product Supply Coordinator in Knoxville! Skip graduated from the University of Tennessee in 2017 but is no stranger around the warehouse having worked just about every job we have since he first started in 2014. We’re glad to have him on full-time and know he’ll do a great job. Welcome back, Skipper!We’re excited to welcome back Skip Garner to Cherokee Distributing as Product Supply Coordinator in Knoxville! Skip graduated from the University of Tennessee in 2017 but is no stranger around the warehouse having worked just about every job we have since he first started in 2014. We’re glad to have him on full-time and know he’ll do a great job. Welcome back, Skipper!
Enter for your chance to win a @coorslight Hoop Fever prize pack including 2 tickets to UT vs. Memphis on 12/14 plus a customized Coors Light basketball goal!Enter for your chance to win a @coorslight Hoop Fever prize pack including 2 tickets to UT vs. Memphis on 12/14 plus a customized Coors Light basketball goal!
Today, we honor and celebrate those who have served and are currently serving our country. #VeteransDayToday, we honor and celebrate those who have served and are currently serving our country. #VeteransDay
Coors Light Hoop Fever ContestCoors Light Hoop Fever Contest
Coors Light Unveils “Made to Chill” CampaignCoors Light Unveils “Made to Chill” Campaign
UT Football Watch Parties with Tony BasilioUT Football Watch Parties with Tony Basilio
Football Fridays with the Tony Basilio ShowFootball Fridays with the Tony Basilio Show
Coors Light Man Cave Make OverCoors Light Man Cave Make Over
Coors Light Orange & White Ultimate TailgaterCoors Light Orange & White Ultimate Tailgater
Miller Lite Bass Kickin’ Boat Giveaway 2018Miller Lite Bass Kickin’ Boat Giveaway 2018
Package To Go (June 13-19)Package To Go (June 13-19)
Package To Go (May 16-22)Package To Go (May 16-22)
Package To Go (May 9 – 15)Package To Go (May 9 – 15)
Coors Light Ticket Blitz – May 2018Coors Light Ticket Blitz – May 2018
Package To Go – AprilPackage To Go – April
Coors Light Ticket Blitz – April 2018Coors Light Ticket Blitz – April 2018
Corona Premier Great Outdoor Adventure Giveaway!Corona Premier Great Outdoor Adventure Giveaway!
8 Great Beers For The Spring8 Great Beers For The Spring
St. Patrick’s Day 2018 – Promotions & Events in KnoxvilleSt. Patrick’s Day 2018 – Promotions & Events in Knoxville
St. Patrick’s Day: Myths Debunked and a Recipe For Irish Guinness Brown BreadSt. Patrick’s Day: Myths Debunked and a Recipe For Irish Guinness Brown Bread
Cookeville Promotions – FebruaryCookeville Promotions – February
A Super Blue Blood Moon Celebration!A Super Blue Blood Moon Celebration!
We Back Pat WeekWe Back Pat Week
January Promotions – CookevilleJanuary Promotions – Cookeville
A twist on comfort food: Guinness GravyA twist on comfort food: Guinness Gravy
January Specials & Events – KnoxvilleJanuary Specials & Events – Knoxville
Yee-Haw Brewing Events in ChattanoogaYee-Haw Brewing Events in Chattanooga
Fun-and-easy beer punch for New Year’s Eve partiesFun-and-easy beer punch for New Year’s Eve parties
Last Minute Christmas Gifts For The Beer Enthusiast In Your LifeLast Minute Christmas Gifts For The Beer Enthusiast In Your Life
December Promotions – Tri-CitiesDecember Promotions – Tri-Cities
Happy Repeal Day!Happy Repeal Day!
National Cookie Day 2017National Cookie Day 2017
December Promotions – CookevilleDecember Promotions – Cookeville
From the First Course to Dessert, 4 Brews to Pair With Your Thanksgiving FeastFrom the First Course to Dessert, 4 Brews to Pair With Your Thanksgiving Feast
November Promotions – KnoxvilleNovember Promotions – Knoxville
Now serving Chattanooga & Southeast TennesseeNow serving Chattanooga & Southeast Tennessee
Fall in love with fall brewsFall in love with fall brews
October PromotionsOctober Promotions
Samuel Adams OctoberfestSamuel Adams Octoberfest
Hunger Isn’t Funny, But We Are… Second Harvest Food Bank of East TennesseeHunger Isn’t Funny, But We Are… Second Harvest Food Bank of East Tennessee
Off-Premise Specials: September 20th-26thOff-Premise Specials: September 20th-26th
September PromotionsSeptember Promotions
Serve up fun for Game Day!Serve up fun for Game Day!
Dream Bikes Fundraiser 2017Dream Bikes Fundraiser 2017
August PromotionsAugust Promotions
Solar Eclipse 2017Solar Eclipse 2017
Clean Water, Clean BeerClean Water, Clean Beer
Second Harvest 35th Anniversary CelebrationSecond Harvest 35th Anniversary Celebration
Dogfish Head SeaQuench AleDogfish Head SeaQuench Ale
L5 BBQ Challenge 2017L5 BBQ Challenge 2017
July PromotionsJuly Promotions
Tennesse Clean Water Network GiveawayTennesse Clean Water Network Giveaway
PrideFest 2017PrideFest 2017
Knoxville Craft Beer Week 2017Knoxville Craft Beer Week 2017
Bonnaroo Music & Arts Festival 2017Bonnaroo Music & Arts Festival 2017
Yee-Haw Brewing and Ijams Create Beer GardenYee-Haw Brewing and Ijams Create Beer Garden
Austin Eastciders Coming to TennesseeAustin Eastciders Coming to Tennessee
Why High Life is called “The Champagne of Beers”Why High Life is called “The Champagne of Beers”
May Promotions – Tri-CitiesMay Promotions – Tri-Cities
Boulevard Coming To TennesseeBoulevard Coming To Tennessee
Why Do We Celebrate Cinco de Mayo?Why Do We Celebrate Cinco de Mayo?
May Promotions – KnoxvilleMay Promotions – Knoxville
Cinco de Mayo – KnoxvilleCinco de Mayo – Knoxville
Cinco de Mayo – Tri CitiesCinco de Mayo – Tri Cities
Coors Light Ticket Blitz – MayCoors Light Ticket Blitz – May
Record Store Day 2017Record Store Day 2017
Bristol Race Weekend: Miller Lite at Earhart CampgroundsBristol Race Weekend: Miller Lite at Earhart Campgrounds
April PromotionsApril Promotions
#NationalBeerDay#NationalBeerDay
Why Does Food Taste So Good With Beer?Why Does Food Taste So Good With Beer?
History Behind The Holiday: St. Patrick’s DayHistory Behind The Holiday: St. Patrick’s Day
Happy St. Patrick’s Day!Happy St. Patrick’s Day!
Miller Lite: The Original Light BeerMiller Lite: The Original Light Beer
March PromotionsMarch Promotions
Countdown: Rhythm & Blooms FestivalCountdown: Rhythm & Blooms Festival
The United States of BeerThe United States of Beer
Valentine’s Day is for beer loversValentine’s Day is for beer lovers
Reenergizing Redd’s in 2017Reenergizing Redd’s in 2017
WNML 99.1 Presents – Climb to the ChampionshipWNML 99.1 Presents – Climb to the Championship
Super Bowl LI PromotionsSuper Bowl LI Promotions
New High Gravity Product OfferingsNew High Gravity Product Offerings
Beer: A modern twist on New Year’s Eve cocktailsBeer: A modern twist on New Year’s Eve cocktails
Samuel Adams HopscapeSamuel Adams Hopscape
Great Beer. Great Responsibility.Great Beer. Great Responsibility.
The Miller MuleThe Miller Mule
Website features best brews, fun newsWebsite features best brews, fun news
Cherokee Distributing Company acquires Mid-South Distributing, expands reach across TennesseeCherokee Distributing Company acquires Mid-South Distributing, expands reach across Tennessee
Beer pairings perfect for ThanksgivingBeer pairings perfect for Thanksgiving
The ABCs of craft beer – Part 3The ABCs of craft beer – Part 3
Surf’s up with a single sip!Surf’s up with a single sip!
Root beer-inspired beer trend comes to East TennesseeRoot beer-inspired beer trend comes to East Tennessee
The ABCs of craft beer – Part 2The ABCs of craft beer – Part 2
The ABCs of craft beer – Part 1The ABCs of craft beer – Part 1
Knox Beer Week pours something for everyoneKnox Beer Week pours something for everyone
Bringing Yee-Haw brews home to youBringing Yee-Haw brews home to you
Cheers to Saint Paddy’s DayCheers to Saint Paddy’s Day
Will you ‘beer’ my Valentine?Will you ‘beer’ my Valentine?
Great beer? Bottoms up!Great beer? Bottoms up!
Let’s get spookyLet’s get spooky
The taste of Oktoberfest in East TennesseeThe taste of Oktoberfest in East Tennessee
Big prizes from big names in beerBig prizes from big names in beer
Cherokee Around TownCherokee Around Town
Miller Lite flows with retro lookMiller Lite flows with retro look
Thrills from summer grills and chillsThrills from summer grills and chills
Join together to toast International Beer DayJoin together to toast International Beer Day
Suds and spice, brats and brewsSuds and spice, brats and brews
Three cheers for Wolf Hills BrewingThree cheers for Wolf Hills Brewing
Red, White and BrewsRed, White and Brews
The flavors of the World CupThe flavors of the World Cup
Hoist a brew and sing ‘O Canada’Hoist a brew and sing ‘O Canada’
Professional baseball abounds in our backyardProfessional baseball abounds in our backyard
Raise a glass to good brews and a great causeRaise a glass to good brews and a great cause
Get crafty on Father’s DayGet crafty on Father’s Day
Cheers to a week of craft beer!Cheers to a week of craft beer!
Knoxville Craft Beer WeekKnoxville Craft Beer Week
The perfect brew for your barbecueThe perfect brew for your barbecue
Seven days to celebrate craft beerSeven days to celebrate craft beer
A toast to mothers everywhere!A toast to mothers everywhere!
Celebrate and savor Cinco de MayoCelebrate and savor Cinco de Mayo
Keeping America beautiful one brew at a timeKeeping America beautiful one brew at a time
Happy Birthday King Gambrinus!Happy Birthday King Gambrinus!
Hoist a brew for National Beer DayHoist a brew for National Beer Day
Celebrate our rich musical history with Rhythm N’ BloomsCelebrate our rich musical history with Rhythm N’ Blooms
Cheers to Ninkasi from East TennesseeCheers to Ninkasi from East Tennessee
Basketball, brackets and beerBasketball, brackets and beer
Go green with St. Patrick’s Day brewsGo green with St. Patrick’s Day brews
Beer-inspired foods burst with flavorBeer-inspired foods burst with flavor
Sweet treats and favorite drinksSweet treats and favorite drinks
Colorful and thirst-quenching brews for Mardi GrasColorful and thirst-quenching brews for Mardi Gras
Perfect pairs for Valentine’s DayPerfect pairs for Valentine’s Day
Fix the Beer Cap!Fix the Beer Cap!
Brews to quench your Olympic feverBrews to quench your Olympic fever
Super Bowl XLVIII: A beverage for every fanSuper Bowl XLVIII: A beverage for every fan
Happy Beer Can Appreciation Day!Happy Beer Can Appreciation Day!
Embrace the chill with winter-ready brewsEmbrace the chill with winter-ready brews
Cheers to our 56th anniversaryCheers to our 56th anniversary
Happy New Year from Cherokee Distributing!Happy New Year from Cherokee Distributing!
Bowl them over with the perfect football partyBowl them over with the perfect football party
Serve up seasonal brews at holiday partiesServe up seasonal brews at holiday parties
Redd’s Apple Ale StewRedd’s Apple Ale Stew
Happy Repeal Day!Happy Repeal Day!
A season of thanks from Cherokee Distributing CompanyA season of thanks from Cherokee Distributing Company
Romancing the brewRomancing the brew
Sammies and Suds for National Sandwich DaySammies and Suds for National Sandwich Day
The East Tennessee Chili Cook-Off: Enjoy the ‘spice’ of fallThe East Tennessee Chili Cook-Off: Enjoy the ‘spice’ of fall
A new ‘boo’ brew for the new youA new ‘boo’ brew for the new you
Tapping into technology: Beer appsTapping into technology: Beer apps
What’s brewing around town?What’s brewing around town?
Viva Mexico! Viva Beer!Viva Mexico! Viva Beer!
The Labor Day Beer GuideThe Labor Day Beer Guide
Craft beer’s makeover: Can you dig it?Craft beer’s makeover: Can you dig it?
A stroll (and a sip) through Knoxville’s beer gardensA stroll (and a sip) through Knoxville’s beer gardens
Savor the summer with Blue MoonSavor the summer with Blue Moon
Sample the season at the 2013 Knoxville BrewfestSample the season at the 2013 Knoxville Brewfest
A beer-tasting birthday bashA beer-tasting birthday bash
The beer tax that ‘ales’ TennesseeThe beer tax that ‘ales’ Tennessee
Big flavor beers for the big gameBig flavor beers for the big game
Battling Brews: Super Bowl XLVIIBattling Brews: Super Bowl XLVII
Downtown Knoxville – the perfect “stay-cation”Downtown Knoxville – the perfect “stay-cation”
Winter brews melt away winter bluesWinter brews melt away winter blues
Holiday trend: Baking with beerHoliday trend: Baking with beer
Have a happy high gravity holiday!Have a happy high gravity holiday!
Knoxville, Meet Henry Weinhard this ‘Movember’Knoxville, Meet Henry Weinhard this ‘Movember’
Cheers to Autumn!Cheers to Autumn!
‘Hoppy’ Halloween!‘Hoppy’ Halloween!
Beer Adventures in Petaluma CaliforniaBeer Adventures in Petaluma California
Raise Your Glass to Summer!Raise Your Glass to Summer!
Bristol Bound Ticket GiveawayBristol Bound Ticket Giveaway
Cheers to the Olympics!Cheers to the Olympics!
Tap Into Our New WebsiteTap Into Our New Website
Brewed in AmericaBrewed in America
Hit the road this summer and try baseball’s best brewsHit the road this summer and try baseball’s best brews
Cross the long run off your bucket list this summerCross the long run off your bucket list this summer
Grilling with a twist – of a bottle capGrilling with a twist – of a bottle cap
Founding Fathers beer tastes great, gives backFounding Fathers beer tastes great, gives back
Blackstone Brewery comes to KnoxvilleBlackstone Brewery comes to Knoxville
How to “wow” on Valentine’s DayHow to “wow” on Valentine’s Day
The skinny on New Year beer resolutionsThe skinny on New Year beer resolutions
Home for the holidaysHome for the holidays
Lessons from a celebratory beerLessons from a celebratory beer
Take a stand against breast cancerTake a stand against breast cancer
Cheers to the ladies!Cheers to the ladies!
Drink in the red, white and blueDrink in the red, white and blue
A toast to good ole DadA toast to good ole Dad
A tasty tour of Sierra Nevada BreweryA tasty tour of Sierra Nevada Brewery
Take a summer brew-cationTake a summer brew-cation
Celestial celebrations and libationsCelestial celebrations and libations
Refreshing beverages come in recyclable containersRefreshing beverages come in recyclable containers
Something to sip on this springSomething to sip on this spring
An evening of good beer, good food and cheerAn evening of good beer, good food and cheer
All toast the ChiefAll toast the Chief
East Tennessee-brewed beer taps into KnoxvilleEast Tennessee-brewed beer taps into Knoxville
Have your beer and drink it tooHave your beer and drink it too
Beer Lovers’ Holiday Gift GuideBeer Lovers’ Holiday Gift Guide
A truly traditional Thanksgiving dinner calls for a tasty beerA truly traditional Thanksgiving dinner calls for a tasty beer
Delicious ciders fit for a gluten-free dietDelicious ciders fit for a gluten-free diet
Must-see TV – The great fall escapeMust-see TV – The great fall escape
ArtScapes your living spaceArtScapes your living space
Tailgating tips and traditionsTailgating tips and traditions
Where in K-Town is Keystone Kyle?Where in K-Town is Keystone Kyle?
A brew by any other name…A brew by any other name…
Knoxville Brewers’ JamKnoxville Brewers’ Jam
Tips for a refreshing East Tennessee summerTips for a refreshing East Tennessee summer
Which Cherokee brew is for you? SweepstakesWhich Cherokee brew is for you? Sweepstakes
Cooking with beerCooking with beer
Party Planning 101: How much beer should we get?Party Planning 101: How much beer should we get?
Celebrate Cinco de MayoCelebrate Cinco de Mayo
Blood, sweat and tearsBlood, sweat and tears
Award-worthy films starring beerAward-worthy films starring beer
Croons about brewsCroons about brews
An evening with Samuel AdamsAn evening with Samuel Adams
An American Craft: Our love affair with craft beerAn American Craft: Our love affair with craft beer
What does moderation mean for you?What does moderation mean for you?
Applications for beer aficionadosApplications for beer aficionados
Bar, pub, tavern: No matter what the name, it’s where we love to hang!Bar, pub, tavern: No matter what the name, it’s where we love to hang!
A better placeA better place