Tailgating tips and traditions

August 31st, 2010 by Mary Ellen Brewington
Living in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun.
If you also reside in East Tennessee, it’s likely that you’re a Vol fan. But, we’ve got plenty of alumni from around the SEC and other conferences, as well as diehard NFL fans. Whichever team you cheer for in the fall, a tailgate party is a great way to celebrate the season with loved ones.
Here are Cherokee’s top tips for a terrific tailgate:
1. Claim your spot. Tailgating started as a way for fans to pre-party and eat in the area surrounding the game site before going in to the stadium. Whether you’re nestled close to Neyland Stadium or parked on campus at an away game, that’s tailgating at its best. Just be sure to plan ahead as many desirable tailgating spots are claimed the night before or in the early morning. Be prepared to pay cash for parking and car pool so you aren’t limited by finding space for extra vehicles.
If you don’t have tickets to the game or can’t get on location that day, don’t toss away your tailgate. Tailgating has come to represent game day celebration, no matter whether you’re at a car, a bar or a house. Gather with friends at a local pub or restaurant to watch the game on TV, or host a tailgating party at your home.
2. Bring the refreshments. Pack coolers with ice, snacks and beverages ahead of time. Once you snag your prime spot, you may not be in walking distance of a place to grab extra items. In the southeast, football season starts when it’s still hot out, so be sure to pack water and hydrating drinks in addition to your favorite brews – and you’ll need plenty of ice to keep them cool.
If you’re the host or hostess at a house party, check out our ‘On Tap’ post on planning how much beer to buy. You may also want to try the new Miller and Coors mini-kegs – they’re economical and fit in your fridge.
4. Pack the essentials. There are a few things you don’t want to forget that will help make your tailgate a success. Make a list and check it before you head out the door to fight the game day traffic:

cherokee_tailgatingLiving in the heart of Big Orange Country, Cherokee Distributing Company is familiar with tailgates. We’re fond of the festivity that brings together friends and family, food and flowing beverages, fans and fun. Read the rest of this entry »

Where in K-Town is Keystone Kyle?

August 25th, 2010 by Mary Ellen Brewington

KeystoneKyleMeet Keystone Kyle. He’s a fun-loving guy who can be seen hanging out around Knoxville. Keep an eye out for him: If you spot Keystone Kyle, follow the directions he’ll be holding to tell us on Twitter or Facebook that you’ve found him. We’ll get back in touch with you to send you some fun Keystone swag like a koozie, keychain or T-shirt.

So, if you find Keystone Kyle, let us know where he is. (Hint: We at Cherokee Distributing hear he likes to hang out on the strip for UT football season!)

Must be 21 to participate. Live responsibly.

A brew by any other name…

July 27th, 2010 by Mary Ellen Brewington

Cherokee Distributing Company distributes over 200 products including both alcoholic and non-alcoholic beverages. We have a great portfolio of beers of which we’re very proud to represent – ales and lagers, classics and seasonals, big-name beer brands and independent American craft brews. There’s a taste and style to suit everyone.

In that variety, there’s also a lot of interesting histories, odd names for brews and breweries, unique logos and eye-catching packaging. We’ve selected some of the most unique names and labels seen in our warehouse to share with our ‘On Tap’ readers. Some have really great stories about their origins that you can share with a buddy over a drink and impress with your beer knowledge. Or, next time you’re at the store picking up a six-pack, look for these interesting brews on the shelves – perhaps one will catch your eye and please your palate. After all, you can always make room for new favorite beer in your fridge, right?
Read the rest of this entry »

Knoxville Brewers’ Jam

July 20th, 2010 by Mary Ellen Brewington

CommunitySharesLogoThe 14th Annual Community Shares Knoxville Brewers’ Jam is set for Saturday, Oct.16, at World’s Fair Park. With representation from more than 40 breweries offering samples, this event celebrates American craft beer along with great music and delicious food. Read the rest of this entry »

Tips for a refreshing East Tennessee summer

June 22nd, 2010 by Mary Ellen Brewington

BM_Summer_12ozB_401Summer is here, and East Tennessee is heating up. With recent daily temperatures in the 90’s, it’s a great time of year to enjoy a refreshing cold beverage.

With some seasonal tips from Cherokee, you’ll be ready to beat the heat: Read the rest of this entry »

Which Cherokee brew is for you? Sweepstakes

June 3rd, 2010 by Mary Ellen Brewington

Cherokee SweepstakesWhich Cherokee brew is for you?

That’s the question we’re asking in the first-ever Cherokee Distributing Company online sweepstakes.

We know that many of you have strong loyalties to your favorite beers and breweries, and we want you to tell us which of our great brands is your favorite.

To enter the “Which Cherokee brew is for you?” sweepstakes, simply go to the Cherokee Facebook page and click on the Sweepstakes tab, if you don’t have a Facebook account you can still enter by going here. Tell us which of our brews is the best – we’ve even supplied the list – and we’ll enter you in a sweepstakes drawing for a Pabst Blue Ribbon backpack filled with beer-themed merchandise.

We plan to offer other fun contests for beer aficionados and brand ambassadors in the future. So share with us your love for your brew and enjoy the sweepstakes! Good luck!

Cooking with beer

May 21st, 2010 by Mary Ellen Brewington

Without even taking a sip, beer can add a little extra zing to your dinner tonight.

Yes, you can drink one too, but try adding a little to the food to transform a regular weeknight supper into something new. Europeans cook with beer often to create flavorful, sophisticated dishes. Because it enhances foods in both flavor and texture, beer is a great tool for any cook.

Beer has wonderful tenderizing properties. It’s a great choice for marinades, especially for tougher game meats like venison. Baked goods using beer are moister and have a longer shelf life, and the effervescence in beer makes it an excellent addition to batters used for frying. The yeast acts as a mild leavening agent, causing batters to puff up and produce a lighter crust. Beer can help make biscuits light and fluffy, and the yeast also adds a distinctive flavor to many dishes.

Christopher Ford, owner of Sweet Ps Barbecue, enjoys a Pabst Blue Ribbon.
Christopher Ford, owner of Sweet Ps Barbecue, enjoys a Pabst Blue Ribbon.

Beer can add or bring out different flavors. Beer hops add bitterness, which makes it a great pairing with sweet vegetables such as carrots, corn and caramelized onions. The malted grain can add sweetness and wonderful flavor to glazes and bastes for poultry and ham. Dark beers also produce a roasted flavor.

Just remember that when cooking with beer – as with any liquid – you’re going to reduce some or most of the liquid in the cooking process, thus magnifying the flavors. Pick beer styles that will enhance or complement your dish, not contrast with the other ingredients. For example, if you’re making a chocolate cake, you may want to enhance the flavor with a sweet stout like Guinness. You wouldn’t want to use a hoppy beer with a lot of bitterness. Due to the hops, reducing beer too much can produce an unpleasant bitter taste in a dish. Avoid India pale ales, which tend to have a lot of hops.

Chris Ford, owner of Sweet P’s BBQ, says he uses beer to flavor the beef brisket he smokes at his Maryville Pike eatery.

“After I smoke it, I take it off the smoker, wrap it in Saran Wrap, and to firm the brisket up, I put it in the refrigerator overnight. I take it out, place it in a shallow pan and pour a good beer like Sam Adams or Sierra Nevada over the top for flavor. I put the brisket in the oven for 30 to 45 minutes, and it comes out nice and moist with a hint of beer flavor.”

Ford has a home beef brisket recipe also. Be sure to buy beef brisket flat, he says.

“At home, put four pounds of beef brisket flat on the grill and cook 30 minutes on each side. You can use your favorite rub on the meat. Take it off the grill and put it in an aluminum pan. Pour your favorite beer over the brisket. Cover it with foil and punch holes in the top. Put it back on the grill for an hour and a half.”

Thanks, Chris, for using those great Cherokee-supplied beers at Sweet P’s.

Here are some recipes you can try to get your feet wet, but don’t be afraid to experiment. Even if that means pouring a little in pot or pan and drinking the rest.

Enjoy!

Party Planning 101: How much beer should we get?

May 13th, 2010 by Mary Ellen Brewington

East Tennessee hospitality is known throughout the country. We gather together for any occasion: wedding celebrations, sporting events or just to hang out on the patio enjoying our fine summer nights. There is always a reason to throw a party!

The folks at Cherokee get many calls from friends saying, “We’re hosting an event. How much beer do we need?” The math is easy: Plan on two to three beers per beer drinker. The next question a party planner should consider is, “What else am I serving?” If you are serving wine and it’s a mixed crowd of males and females, typically half of the guests will drink wine and half will drink beer. Read the rest of this entry »

Celebrate Cinco de Mayo

May 3rd, 2010 by Mary Ellen Brewington

Our neighbors south of the border have shared with us some of the best party accessories: piñatas, margaritas, Tejano music and, of course, beer!

Americans have enthusiastically embraced one of Mexico’s famous holidays, which is this week on May 5: Cinco de Mayo, when the Mexican Militia defeated the French in 1862 at the Battle of Puebla.

On Tap wants to share with our readers some quick tips regarding our great Mexican beer brands that make any Cinco de Mayo celebration “muy deliciouso y refrescants” – very delicious and refreshing. Read the rest of this entry »

Blood, sweat and tears

April 26th, 2010 by Mary Ellen Brewington
Habitat for Humanity 1
Volunteers hard at work hammering.

MillerCoors and St. John’s Cathedral partner to build a dream home with Knoxville Habitat for Humanity

Blitz Day, Feb. 27, was magical as over 70 volunteers from Cherokee Distributing Company, St. John’s Cathedral, MillerCoors and Knoxville Habitat for Humanity (KHFH) joined together to build a new home. It’s amazing how in just one day a structure can be raised from slab foundation to exterior walls and gables. But, there is still more work to be done. Read the rest of this entry »

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