Cherokee Around Town

Cherokee Distributing Company – and our wonderful suppliers, retailers, team members, and of course, great beers – are always key ingredients to a good time in East Tennessee. We plan to feature more photos of the people, places and products of Cherokee Distributing Company as seen around town. We’d love to see your photos, too. If you’re 21 or older, … Read More

Miller Lite flows with retro look

Thanks to Michael Tremoulis, who is currently completing an internship at Moxley Carmichael, for writing this guest post.  –Mary Ellen Brewington.  “New vintage” is the latest trend, and the iconic Miller Lite beer can has epitomized that style in 2014. Last January, Miller Lite launched a campaign to bring back its retro can design. The iconic can was intended to … Read More

Thrills from summer grills and chills

Those of us in East Tennessee have been appreciative of the unseasonably mild temperatures we’ve enjoyed this August. But summer weather will heat up again soon, and with it, so will our promotional giveaways to our great customers! This month, we’re excited to offer two sweepstakes giveaway contests in conjunction with two of our great brands.

Join together to toast International Beer Day

From bars in Bavaria to tailgates in Tennessee, beer is an integral part of cultural identity. Like music, it brings people together with shared interests and common purpose. The first Friday in August – which this year falls on Aug. 1 – is recognized around the world as International Beer Day thanks to the efforts of four guys in the … Read More

Suds and spice, brats and brews

Coffee and doughnuts, wine and cheese, milk and cookies – all tried-and-true flavor combinations. In light of July 23 being deemed National Hot Dog Day, we decided to explore another match made in heaven: brats and brews!

Three cheers for Wolf Hills Brewing

We want to raise a toast – actually we will raise three toasts – to Wolf Hills Brewing Co., which won three medals at the United States Open Beer Championship, a prestigious competition that draws worldwide participation.

Red, White and Brews

Let freedom ring! From sea to shining sea, the Fourth of July is a special holiday to celebrate all things red, white and blue. Nothing says Independence Day like icing down some cold brews and toasting the states that make up our great country. Our suppliers set up shop from coast to coast, producing delicious, innovative beers that become popular … Read More

The flavors of the World Cup

After two weeks of heart-pumping action, the World Cup reached the bracket stage of 16 teams, and elimination play is underway. As fans around the world turn their eyes to the games, we turn our beer glasses to toast the countries still in contention. Over the next two weeks in Brazil, the coveted title of FIFA World Cup champion will … Read More

Hoist a brew and sing ‘O Canada’

The United States isn’t the only country with a birthday in July. America’s friendly northern neighbor celebrates Canada Day on July 1, and it’s the perfect opportunity to sample some Canadian beers. Canada Day, once known as Dominion Day, marks the anniversary of the British North America Act (now the Constitution Act) that went into effect July 1, 1867. The … Read More

Professional baseball abounds in our backyard

A cold beer in your hand. The golden brown infield dirt. The bright green outfield. The crack of the bat. The snap of a baseball into a glove. Those are the best indicators of hot summer nights and the annual return of America’s favorite pastime. A trip to a Major League ballpark is delightful, but you can also get close … Read More