Imagine grabbing an ale, shandy or IPA after work with friends. One of your buddies asks, “How does your beer taste?” You reply, “Good.” That answer may not be good enough. Is it crisp? Smooth? Hoppy? Your friend wants to know details and whether or not to order it for himself – and not knowing the proper way to describe … Read More

Are you a budding beer aficionado? Trying to hang with your craft beer buddies? Just can’t figure out how to order a pint at the local beer pub? Beer talk can be intimidating when you’re first introduced to craft beer or you’re around friends who are experienced connoisseurs. Certain terms and phrases can leave new drinkers thirsty for knowledge. That’s why … Read More

What begins with a Taste of Tennessee, ends with Brewfest 2015 and has pint nights, throw downs and food pairings in between? Knox Beer Week, which feels like Christmas in June for beer drinkers. The mission of Knox Beer Week, which is held June 13-20, “is to promote the availability, diversity and enjoyment of craft brewed beer … through education, … Read More

Today we announced a partnership with Yee-Haw Brewing Co. to distribute the brewery’s products across East Tennessee – from the Tri-Cities to the greater Knoxville area. Yee-Haw Brewing Co. announced in March the launch of its production facility in a historic building in downtown Johnson City. The brewery, located in the renovated East Tennessee & Western North Carolina Depot at 126 … Read More

You should see more green around town over the next few days. It’s not just because spring is starting to arrive, we hope. It’s because St. Patrick’s Day is Tuesday, March 17. If you’re hosting or attending Saint Paddy’s Day parties this weekend – or on the day of the official holiday – check out our recommendations for authentic Irish … Read More

As heart-filled weekend plans are finalized, we’ve got some tips and ideas for festive gifts and beverages that will help your Valentine’s Day be one to remember. First, a fun creative gift for your sweetheart doesn’t have to be elaborate or expensive. In fact, it can be as easy as grabbing a pick-six mix-and-match pack from the grocery or liquor … Read More

Thanks to Lauren Miller of Moxley Carmichael for writing this guest post.  –Mary Ellen Brewington. Fat Bottom Brewing: The name is playful, bold, maybe a little irreverent. It gets a Queen lyric stuck in my head (Fat bottomed girls you make the rockin’ world go round … ), and that’s fine by me. It also epitomizes in many ways what … Read More

As a child, Halloween meant door-to-door races to get the most candy from our neighbors and getting outfitted in the best costumes. As an adult, Halloween becomes less about candy and more about enjoying an adult beverage with friends after negotiating a corn maze.

Four thousand, six hundred and forty seven miles. That is the distance between Knoxville and Munich, Germany, but there’s no need to travel that far. You can celebrate Oktoberfest in a variety of ways here at home. Oktoberfest is the world’s largest beer festival – it originated with a royal wedding in 1810 – and officially was celebrated in Munich … Read More

Cherokee Distributing Company was thrilled to be a part of two big giveaways in East Tennessee this summer offered by two big names in beer: Miller High Life and Keystone Light.