Celebrate Cinco de Mayo

Posted on May 3, 2010 by Mary Ellen Brewington Our neighbors south of the border have shared with us some of the best party accessories: piñatas, margaritas, Tejano music and, of course, beer! Americans have enthusiastically embraced one of Mexico’s famous holidays, which is this week on May 5: Cinco de Mayo, when the Mexican Militia defeated the French in … Read More

Blood, sweat and tears

Posted on April 26, 2010 by Mary Ellen Brewington Volunteers hard at work hammering. MillerCoors and St. John’s Cathedral partner to build a dream home with Knoxville Habitat for Humanity Blitz Day, Feb. 27, was magical as over 70 volunteers from Cherokee Distributing Company, St. John’s Cathedral, MillerCoors and Knoxville Habitat for Humanity (KHFH) joined together to build a new … Read More

What does moderation mean for you?

Drinking alcohol affects everyone differently. Men typically can handle more alcohol than women. Age and weight are also factors. Moderate drinking is a personal level of consumption at which you don’t pose a risk to yourself or others. And, you don’t embarrass yourself by waking up the next day questioning, “What did I say while dancing on top of that … Read More

Applications for beer aficionados

At Cherokee Distributing Company we love gizmos and gadgets. We grew up on funky yet functional tap knobs, brilliantly colored neon signs and arrays of malt beverage novelties. In 2009 we have found two cool and techno-friendly beer lover applications for the iPhone or iTouch: iBeers Professional and Beer Brands.

Bar, pub, tavern: No matter what the name, it’s where we love to hang!

Most neighborhoods have at least one favorite watering hole where friends meet after work, watch ball games and spontaneously create late-night after-parties. These pubs are those special places where, according to the popular television show “Cheers,” everybody knows your name. You have a favorite seat at the bar. The soundtracks of your life will be on the playlist. Your favorite beer … Read More

A better place

George Sampson opened Cherokee Distributing Company in 1958, thus beginning his love affair with the beer business and with East Tennessee. Equipped with determination and a risk taker’s heart, George was willing to sweat through the hard times to build one of the most successful malt beverage distribution businesses in the United States. George believes that East Tennessee is the … Read More