Coors Light Unveils “Made to Chill” Campaign

Coors Light is kicking off a new marketing campaign that aims to recruit more 21- to 34-year-old drinkers to the brand with a theme called “Made to Chill.”   “We’re trying to give them a moment to chill. It’s not a moment of escape, it’s more about pause, about taking a moment to step back and turn off,” says Ryan … Read More

8 Great Beers For The Spring

The spring equinox is upon us! March 20th signals the end of winter and the jubilant arrival of a fresh new season. Leaves and grass begin to grow again, snow gives way to pollen and allergy season and the winter beers on tap at your favorite bar are rotated out for ones that better reflect the warmer months at hand. … Read More

St. Patrick’s Day: Myths Debunked and a Recipe For Irish Guinness Brown Bread

Once a year on March 17th, everyone is given the chance to be Irish for a day and to celebrate the patron saint of Ireland, St. Patrick. People around the globe share in the rich Irish heritage that their ancestors passed down from generation to generation. Customs centuries old, such as preparing the traditional corned beef and cabbage meal, sporting … Read More

A Super Blue Blood Moon Celebration!

The universe is giving us a reason for a party, January 31st, the second full moon in this month. Commonly known as a “blue moon” this one will coincide with another interstellar phenomenon: A Super Blue Blood Moon. According to experts this has not occurred in over 150 years. This convergence of the uncommon is a cause for a stellar-bration! … Read More

We Back Pat Week

This week marks the beginning of We Back Pat week being celebrated throughout the Southeastern Conference. All 14 institutions in the SEC will participate in the 7th annual We Back Pat week which brings awareness to the Pat Summitt Foundation and continuing the fight against Alzheimer’s disease. During this week, home basketball games of SEC member institutions will show their … Read More

A twist on comfort food: Guinness Gravy

Cooking with beer is a great way to add flavor and depth to a dish, and there are many hearty comfort foods for winter months that can be enhanced with beer. A classic Irish dish we love is bangers and mash, which of course is sausage and mashed potatoes. It’s a warm, hearty dish for the cold weather. Bangers and … Read More

Fun-and-easy beer punch for New Year’s Eve parties

Fun and easy-to-make beer punch will be a welcome surprise for guests at your New Year’s Eve gathering. And it makes making party hosting fun and simple! We have three different recommendations to impress your guests and suit anyone’s taste. First, we have a Pink Beer Punch. This is a great option to make in advance, so you don’t have … Read More

Last Minute Christmas Gifts For The Beer Enthusiast In Your Life

Christmas is quickly approaching and you haven’t a clue as to what to get the beer enthusiast in your life… what do you do?! Don’t panic! For those of you needing great last-minute gift ideas, heed our advice and look into these 4 awesome options that are available on Amazon and are guaranteed to make it underneath your tree before … Read More

Happy Repeal Day!

PROHIBITION IS DEAD! On this day in 1933, the 21st Amendment to the U.S. Constitution was ratified, repealing the 18th Amendment and bringing an end to the era of national prohibition of alcohol in America. It’s worth celebrating this day because without it, Cherokee Distributing Company wouldn’t exist. A lot has changed in the 84 years since Prohibition was ended. … Read More

National Cookie Day 2017

Cookies and milk, milk and cookies… But cookies and beer? YES! December 4th signals National Cookie Day on the calendar of *super official* holidays but we couldn’t be more excited about it. People around the country are heating up their ovens and visiting countless retailers who offer special cookie giveaways and discounts to add a little sweetness to their Monday. … Read More