Boulevard Coming To Tennessee

Based out of Kansas City, MO, John McDonald started Boulevard after a vacation to Europe in 1984. Amazed by the variety, aromas and flavors, John left Europe inspired to create his own brew. After finishing art school he began homebrewing, put together a business plan and sold his house to raise money for his brewery. In 1989, John delivered his … Read More

Why Do We Celebrate Cinco de Mayo?

Cinco de Mayo—or the fifth of May—commemorates the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. A relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of Mexican culture and heritage, particularly in areas with large Mexican-American populations. Cinco de Mayo traditions include parades, mariachi … Read More


Everyday is National Beer Day! That’s what we think at least.. But why not designate a single day once a year to celebrate our beloved beverage – like a birthday of sorts. But April 7 marks more than just National Beer Day. It marks the day that the Cullen-Harrison Act was officially signed into law on April 7, 1933. The … Read More

Why Does Food Taste So Good With Beer?

Beer and wine were not created equal. And beer has been treated that way for centuries, taking a back seat to its seemingly more sophisticated big brother. This is evidenced at a restaurant or dinner table with the age old question of “which wine would you pair with this?” is asked to a waiter or sommelier. Over the last five years … Read More

History Behind The Holiday: St. Patrick’s Day

St. Patrick’s Day is celebrated annually on March 17 in honor of Saint Patrick, the patron saint of Ireland. The holiday began as a religious feast during the observance of Lent but has evolved into a global holiday celebrating Irish culture with parades, music, food and yes, beer. Although St. Patrick is the patron saint of Ireland, he was actually … Read More

Happy St. Patrick’s Day!

Beer and Saint Patrick’s Day go together like corned beef and cabbage. We’ve got some tips and ideas for festive beverages that will help make your Saint Patrick’s Day fun and memorable. First, we have a fun take on a classic beer. Add a drop or two of green food coloring to Miller Lite to quickly give the beer a … Read More

Miller Lite: The Original Light Beer

The pursuit for the perfect pilsner started in Germany in the 1850’s when Frederick Miller tried a lager for the first time. In 1855, Miller found himself next to the Great Lakes in Milwaukee, Wisconsin founding the Miller Brewing Company. Fast-forward over 100 years to 1975 to when the Original Lite beer was born. Not only did Miller invent the … Read More

Countdown: Rhythm & Blooms Festival

Rhythm & Blooms and Cherokee Distributing Company have worked together for six years to create a one-of-a-kind music festival experience in Knoxville, TN. Rhythm & Blooms sets itself apart by reflecting the spirit and feel of its East Tennessee musical roots. After first becoming the official beer sponsor in 2011 then a presenting sponsor in 2012, Cherokee Distributing is thrilled … Read More

The United States of Beer

Over the many years of our country’s history, our various distinguished presidents have each had their own unique relationship with one of our country’s favorite beverages: beer. Some received such pleasure from the drink that they chose to create their own recipes and brew it themselves while others might have loved it too much. On the other hand, some presidents … Read More

Valentine’s Day is for beer lovers

Beer for Valentine’s Day is a perfect match. Whether you’re toasting your love over a home-cooked meal or giving your Valentine a delicious gift, beer lovers will celebrate having their favorite beverage featured on February 14. First, try a beer cocktail called Newly Minted. Celebrate a budding romance or kick off the night’s festivities with a newly minted mixed drink … Read More