From the First Course to Dessert, 4 Brews to Pair With Your Thanksgiving Feast

No holiday on the calendar is more of a testament to the American identity than Thanksgiving. While historians debate the true origins of the holiday, the rest of us gather with loved ones, consume massive quantities of food and sack out on the couch to watch football. What could be more American than that? Since Thanksgiving is basically our only … Read More

Now serving Chattanooga & Southeast Tennessee

We’re excited to announce that we’ll now be serving Chattanooga and Southeast Tennessee, following the acquisition of Carter Distributing Company. See the full news release below for details. Cherokee Distributing Company acquires Carter Distributing Company, expands into Chattanooga and Southeast Tennessee Knoxville-based Cherokee Distributing Company has acquired Carter Distributing Company, the MillerCoors distributor for Southeast Tennessee. The addition of Carter’s territory … Read More

Fall in love with fall brews

As the weather is changing, so is the line-up of seasonal beers at your local restaurants and grocery stores. These fall brews have unique flavors and styles, and you can pair them with your favorite fall foods or even cook with beer. Here are a few suggestions to inspire you – and you can watch Lauren Sampson from our team talk … Read More

Samuel Adams Octoberfest

With Oktoberfest quickly coming to its end when the month it’s named after begins, it seems only right to do a brief profile on the #1 fall seasonal craft beer: Sam Adams Octoberfest! Hearty & smooth with a deep malt character and roasty sweetness. Sam Adams version of this classic style blends hearty malts for a deep, smooth flavor with … Read More

Serve up fun for Game Day!

It’s football time in Tennessee, and we’re excited to celebrate Game Day with friends, family and fans! Cherokee Distributing Company just became the official beer sponsor of the Vol Network, so we’ve got a great lineup of beers to share with you. Check out the recommendations below or scroll to the bottom to watch the video of Rachel demonstrating the recipes on … Read More

Dogfish Head SeaQuench Ale

“SeaQuench Ale is a session sour mash-up of a crisp Kolsch, a salty Gose, and a tart Berliner Weiss brewed in sequence with black limes, sour lime juice and sea salt to make this the most thirst-quenching beer Dogfish Head has ever brewed”. Men’s Health agrees with Dogfish Head but takes it a step further by calling SeaQuench Ale “the … Read More

Bonnaroo Music & Arts Festival 2017

Bonnaroo is a one of a kind experience. One that people come from every corner of the country to camp out on a 500 acre “farm”. Little ole Manchester, Tennessee is the unlikely landing spot for over 80,000 Bonnaroovians participating in the ultimate 4-day experiment of temporary community. The atmosphere at “Roo” radiates positivity. Strangers will exchange high fives with … Read More

Yee-Haw Brewing and Ijams Create Beer Garden

Yee-Haw Brewing Company and Ijams Nature Center in Knoxville have partnered to create a beer garden at Mead’s Quarry. “We thought that building a “beer wagon” was a great way to partner with Ijams” said Jeremy Walker, Director of Sales for Yee-Haw Brewing Company. Visitors can now enjoy getting a beer outside at the new beer wagon. Thanks to our … Read More

Austin Eastciders Coming to Tennessee

Founded in Austin, Texas in 2014 by Ed Gibson and Mark King, Austin Eastciders has taken off as one of the fastest growing cider brands in the country. Having recently opened an additional 33,000 square-foot cidery just down the street from their original space, Austin Eastciders is growing fast to meet rising demands. The company has expanded from 9 employees in 2015 … Read More

Why High Life is called “The Champagne of Beers”

It’s easy to take for granted having bottled beer at our disposal. But believe it or not, bottled beer used to be kind of a rarity. In the early 1900’s, most people consumed beer in a saloon or brought it home from a bar in a bucket. Bright, bubbly beer in a bottle was considered a luxury, like champagne. So … Read More